Strawberry fields ripe for the picking(and cold-climate plasticulture system in...)

Date:12/6/2007

and cold-climate plasticulture system in the second year. Most consumers (63%) indicated they would be willing to pay more to pick fruit from their favorite system.", Stevens stated. "We also found that, among fruit quality characteristics tested, only firmness differed among the systems, with fruit from the cold-climate plasticulture being slightly softer than fruit from the other two systems."

According to Stevens, the research study will provide growers with a clear comparison of how different strawberry production systems affect customers' perceptions of pick-your-own experiences. "As growers consider shifting from the conventional matted row system to modern systems, this research will give them an idea of how customers may react to such a change. Growers can use this information, along with information on economics and environmental impacts of the systems, to make an informed decision on which system would be best to use on their farm.", he summarized.

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Contact: Michael W. Neff mwneff@ashs.org 703-836-4606 American Society for Horticultural Science   Source:Eurekalert

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