Navigation Links
Strawberry fields ripe for the picking
Date:12/6/2007

COLLEGE PARK, MD -- Many fruit farmers in the United States rely heavily on "pick-your-own" (PYO) operations to realize profits and create repeat business. Pick-your-own fruit farms are an important market segment, and consumer satisfaction with the experience is critical to farmers eager to increase seasonal revenues.

A team of researchers from the University of Maryland, Utah State University, and the U.S. Department of Agriculture compared three different strawberry production systems over a two-year period (2003-2004) to determine which system was preferred by consumers who frequented pick-your-own farms. Researchers also examined each production system to compare the quality of strawberries produced and attempted to determine how consumer preference affected the price customers would pay for fresh berries.

Matthew Stevens, a graduate student at the University of Maryland, undertook the research project as part of his Master's thesis. Stevens reported that consumers surveyed in the first year of his study preferred picking fruit from the cold-climate "plasticulture" system. Plasticulture strawberries are grown on raised beds using black plastic mulch and a trickle irrigation system. Farmers use plasticulture because it can extend the growing season and improve crop health and growth. Interestingly, Stevens' team found that consumers surveyed during the second year of the study preferred PYO strawberries grown in the "advanced matted row" system, which features raised beds covered with a cover crop mulch instead of plastic mulch and a subsurface drip irrigation system.

"This seems to suggest that the cold-climate plasticulture system, typically an annual production system, is not ideal for perennial production, but would be popular as an annual system.The conventional matted row system, most commonly used in colder production regions, was the least popular system in the first year and was ranked between the advanced matted row and cold-climate plasticulture system in the second year. Most consumers (63%) indicated they would be willing to pay more to pick fruit from their favorite system.", Stevens stated. "We also found that, among fruit quality characteristics tested, only firmness differed among the systems, with fruit from the cold-climate plasticulture being slightly softer than fruit from the other two systems."

According to Stevens, the research study will provide growers with a clear comparison of how different strawberry production systems affect customers' perceptions of pick-your-own experiences. "As growers consider shifting from the conventional matted row system to modern systems, this research will give them an idea of how customers may react to such a change. Growers can use this information, along with information on economics and environmental impacts of the systems, to make an informed decision on which system would be best to use on their farm.", he summarized.


'/>"/>

Contact: Michael W. Neff
mwneff@ashs.org
703-836-4606
American Society for Horticultural Science  
Source:Eurekalert

Related biology news :

1. CU-Boulder team discovers first ancient manioc fields in Americas
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Strawberry fields ripe for the picking
(Date:4/28/2016)... BANGALORE, India , April 28, 2016 ... of Infosys (NYSE: INFY ), and Samsung SDS, ... partnership that will provide end customers with a more ... payment services.      (Logo: http://photos.prnewswire.com/prnh/20130122/589162 ) ... financial services, but it also plays a fundamental part in ...
(Date:4/26/2016)... LONDON , April 26, 2016 /PRNewswire/ ... Systems, a product subsidiary of Infosys (NYSE: ... partnership to integrate the Onegini mobile security platform ... http://photos.prnewswire.com/prnh/20151104/283829LOGO ) The integration ... security to access and transact across channels. Using ...
(Date:4/19/2016)... -- The new GEZE SecuLogic access control ... system solution for all door components. It can be ... interface with integration authorization management system, and thus fulfills ... dimensions of the access control and the optimum integration ... considerable freedom of design with regard to the doors. ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... -- Houston Methodist Willowbrook Hospital has signed a ... serve as their official health care provider. As ... provide sponsorship support, athletic training services, and most ... athletes and families. "We are excited ... to bring Houston Methodist quality services and programs ...
(Date:6/23/2016)... 2016   EpiBiome , a precision microbiome engineering ... debt financing from Silicon Valley Bank (SVB). The financing ... advance its drug development efforts, as well as purchase ... "SVB has been an incredible strategic partner to us ... bank would provide," said Dr. Aeron Tynes Hammack ...
(Date:6/23/2016)... 2016 Apellis Pharmaceuticals, Inc. today announced ... of its complement C3 inhibitor, APL-2. The trials ... dose studies designed to assess the safety, tolerability, ... in healthy adult volunteers. Forty subjects ... single dose (ranging from 45 to 1,440mg) or ...
(Date:6/23/2016)... (PRWEB) , ... June 23, 2016 , ... ... is exhibiting at the Pennsylvania Convention Center and will showcase its product’s latest ... ClinCapture will also be presenting a scientific poster on Disrupting Clinical Trials in ...
Breaking Biology Technology: