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Sony Cyber-shot Cameras Get Smarter
Date:8/7/2008

SAN DIEGO, Aug. 7 /PRNewswire/ -- Sony is making the grade with the introduction of the stylish Cyber-shot(R) DSC-T700 and DSC-T77 digital cameras with "intelligent" shooting functions.

The 10-megapixel T77 camera is Sony's thinnest model at less than 5/8 of an inch with a 3-inch, 16 x 9 touch panel LCD screen. It features updated intelligent scene recognition technology, Smile Shutter(TM) and face detection technologies with child and adult priority, as well as high sensitivity shooting (up to ISO 3200), eleven scene modes, and in-camera image management.

The T700 model earns extra points as a "photo album in your pocket." It has all the features of the T77 unit plus 4GB of internal memory that can store nearly 1,000 full-resolution or 40,000 VGA-quality photos; a 3.5-inch, wide touch panel Xtra Fine LCD(TM) screen for photo-like viewing (210 pixel-per-inch resolution) with high contrast and wide-angle viewing; and a thin profile (slightly more than 5/8 of an inch) so it can easily slip into a pocket or purse.

"Sony is taking the lead in developing "intelligent" cameras so that taking great pictures is an automatic function and not a complicated process," said Phil Lubell, director of digital camera marketing at Sony Electronics. "This is part of our effort to enhance the camera experience for customers by offering new functionality."

Substance and Style

While rich in technologies, style was a key factor in the development of both cameras, said Lubell. They feature a newly-developed Carl Zeiss(R) lens that integrates a 4x optical zoom and Optical SteadyShot(TM) image stabilization, yet achieves a slim form factor. They will also be available in a wider selection of color options than previous T-series cameras.

Both cameras feature updated intelligent scene recognition technology that can now select up to eight different scene modes, including macro, portrait and landscape modes.

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SOURCE Sony
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