Navigation Links
Songs raise awareness about aquatic invasive species

MADISON A new initiative at the University of Wisconsin-Madison is using music to raise public awareness about aquatic invasive species in the state.

"Research shows music can influence how we respond to messages, affecting memory, emotion, attitudes, and even behavior," says Bret Shaw, assistant professor of life sciences communication at UW-Madison and environmental communication specialist for UW-Extension.

Shaw, who directed the project, recruited a group of award-winning Wisconsin songwriters to focus on preventing the spread of aquatic invasive species, which are threatening lakes in the state. "These songs were created to encourage behaviors that will protect the quality of our lakes and rivers for future generations," says Shaw.

These songs communicate a number of messages, such as the importance of cleaning boats when moving them between bodies of water and not moving bait minnows from one lake to another if water has already been added from the first lake to the minnow bucket, which prevents VHS fish disease (viral hemorrhagic septicemia) from spreading from an infected to a noninfected lake. Natural resource professionals reviewed the lyrics of each song to assure scientific accuracy and consistency with current laws in Wisconsin.

The primary target audience for these songs are 35- to 55-year-old fishermen who are most likely to move between lakes, increasing the risk that aquatic invasive species can transfer from one body of water to another. The music was also designed to appeal to this demographic, with a focus on classic rock, country and folk.

The songs have received exposure on a number of radio stations throughout the state, and are also being distributed with help from the UW-Extension Lakes Program, the Wisconsin Department of Natural Resources and the Wisconsin Association of Lakes.


Contact: Bret Shaw
University of Wisconsin-Madison

Page: 1

Related biology news :

1. Whale songs are heard for the first time around New York City waters
2. Practice as well as sleep may help birds learn new songs
3. Female birds jam their mates flirtatious songs
4. New research on structure of bones raises questions for treatment of osteoporosis
5. New population of Iberian lynx raises hope, says World Wildlife Fund
6. New projects to raise UK profile in synthetic biology
7. New study raises concerns about proposed mitigation strategy for marine bycatch
8. Argyrin: Natural substance raises hope for new cancer therapies
9. OSU study shows exposure to bad air raises blood pressure
10. Similar survival rates for Pacific salmon in Fraser, Columbia Rivers raises new questions
11. Repeat C-section before 39 weeks raises risk of neonatal illness
Post Your Comments:
(Date:11/12/2015)... 11, 2015   Growing need for low-cost, ... has been paving the way for use of ... discrete analytes in clinical, agricultural, environmental, food and ... used in medical applications, however, their adoption is ... to continuous emphasis on improving product quality and ...
(Date:11/10/2015)... Nov. 10, 2015 About ... that helps to identify and verify the identity ... considered as the secure and accurate method of ... a particular individual because each individual,s signature is ... especially when dynamic signature of an individual is ...
(Date:11/4/2015)... --> --> ... Transparency Market Research "Home Security Solutions Market - Global Industry ... 2022", the global home security solutions market is expected to reach ... market is estimated to expand at a CAGR of ... Rising security needs among customers at homes, the emergence ...
Breaking Biology News(10 mins):
(Date:11/24/2015)... Inc., a worldwide provider of clinical research services headquartered in ... has set a new quarterly earnings record in Q3 of 2015.  ... Q3 of 2014 to Q3 of 2015.   ... the establishment of an Asia-Pacific office to ... and Mexico , with the establishment ...
(Date:11/24/2015)... Massachusetts , November 24, 2015 SHPG ... will participate in the Piper Jaffray 27 th Annual Healthcare ... Tuesday, December 1, 2015, at 8:30 a.m. EST (1:30 p.m. GMT). ... , Chief Financial Officer, will participate in the Piper Jaffray 27 ... , NY on Tuesday, December 1, 2015, at 8:30 a.m. ...
(Date:11/24/2015)... , Nov. 24, 2015  Twist Bioscience, ... that Emily Leproust, Ph.D., Twist Bioscience chief executive ... Healthcare Conference on December 1, 2015 at 3:10 ... in New York City. --> ... . Twist Bioscience is on Twitter. Sign ...
(Date:11/24/2015)... , Nov. 24, 2015 /CNW Telbec/ - ProMetic Life Sciences ... today that Mr. Pierre Laurin , President and Chief ... at the upcoming Piper Jaffray 27 th Annual Healthcare ... on December 1-2, 2015. st , at ... one-on-one meetings throughout the day. The presentation will be available ...
Breaking Biology Technology: