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Silex Technology Selects TREW Marketing for Branding and Marketing Strategy Following Co-Marketing Campaign with Freescale
Date:3/26/2013

AUSTIN, Texas, March 26, 2013 /PRNewswire/ -- Silex Technology America, Inc., a leading embedded technology company specializing in network and wireless technology, today announced it selected TREW Marketing as its marketing partner for brand positioning, messaging and marketing communications activity planning. Silex Technology provides hardware, software, embedded modules, and turnkey connectivity products to device manufacturers and partners with leading suppliers including Green Hills Software, Freescale, QNX, and Qualcomm Atheros. The company chose TREW Marketing because of the agency's distinct experience in marketing to engineers and proven success leading a co-marketing campaign that drove a 320 percent increase in new leads for Silex Technology.

Building on Proven Results

TREW Marketing led the efforts for Silex Technology's 2012 co-marketing campaign with Freescale, promoting Silex Technology as the exclusive provider of Wi-Fi connectivity technology for Freescale's i.MX 6 platform. Through this launch, Silex Technology sought to:

  • Build awareness of its Wi-Fi solutions among i.MX 6 customers
  • Drive traffic to the website
  • Generate leads and create new opportunities for its embedded Wi-Fi sales team

To achieve these goals, TREW Marketing developed a product launch and co-marketing plan centered on web and content marketing. A new campaign on the Silex Technology website educated design engineers about the company's wireless connectivity solutions for Freescale's i.MX 6 platform. TREW Marketing led the creation of product collateral, a news release, videos, and an online co-marketing event that all drove traffic to this dedicated web portal. A white paper download and multi-touch e-mail campaign also
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SOURCE TREW Marketing
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