Navigation Links
Scientists need to be more proactive, effective at public communication
Date:5/21/2010

CORVALLIS, Ore. Scientists are a valuable and trusted source of information, researchers say in a recent report, but too often do an inadequate job of bringing that information to those who need it in a factual, non-technical, credible and neutral format.

An analysis of science communication as it related to the establishment of "marine reserves" off the California coast offers insights into a more broad-based, sophisticated and effective communication strategy one that could and should be adopted more widely, the authors said.

The report, in a recent issue of Proceedings of the National Academy of Sciences, outlined a comprehensive communication strategy that might be applicable not only to marine reserves but other areas of science and natural resource management.

"More effective communication is badly needed at almost every level of science," said Kirsten Grorud-Colvert, a research associate in the Department of Zoology at Oregon State University. "It doesn't have to be expensive, but we have to get out of the ivory tower, away from our scientific jargon and work more closely with our various audiences."

The researchers noted in their report that scientists who see communication as a top-down transmission of information run the risk of alienating key audiences.

Those audiences, they said, include resource users, local and national interest groups, communities, land and resource managers, political leaders and the general public. These groups are diverse; some are well-informed and others less so. They have a wide range of values and opinions, and no single form of communication will be most effective at reaching all of them.

But scientists must try to transcend what is often a combative and politicized atmosphere in resource management discussions, the researchers said, and work to base their statements on peer-reviewed data. They also must present their findings impartially in order to build t
'/>"/>

Contact: Kirsten Grorud-Colvert
grorudck@science.oregonstate.edu
541-737-9981
Oregon State University
Source:Eurekalert

Page: 1 2 3

Related biology news :

1. ARS scientists in North Dakota help improve potato storage capabilities
2. Stanford scientists track polluted groundwater to the sea
3. HHMI awards $79 million for science education to research universities, top scientists
4. Scientists: Malaria control to overcome disease’s spread as climate warms
5. Europes scientists call for more effort in tackling rising ocean acidity
6. Scientists release biocontrol for water hyacinth
7. Team led by Scripps Research scientists discovers bodys own molecular protection against arthritis
8. Scientists use biomedical technique to image marine worm
9. Scientists offer new take on selective fishing
10. Scientists design new drug type to kill lymphoma cells
11. Scripps research scientists shed light on potential treatment for Gauchers disease
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/17/2014)... 2014  HITLAB SM announced today its completion of ... adherence to current U.S. Food and Drug Administration (FDA) ... device and smart phone application trials utilizing the highest ... "HITLAB is determined to improve global healthcare access, quality, ...
(Date:12/17/2014)... DENVER , Dec. 16, 2014  Automation is fundamentally ... evident than at international borders. Over the past decade, ... veteran travelers to self process through border control via ... increasing number of airports, seaports, and land borders across ...
(Date:12/11/2014)... 09, 2014 Research and Markets , ... ) has announced the addition of the "Biometrics ... One major trend emerging in this ... biometric systems utilize more than one characteristic of an ...
Breaking Biology News(10 mins):HITLAB Completes GCP Audit for FDA Smart Device & App Compliance 2Automated Border Control (ABC) Transforms the Global Travel Experience With More Than 2500 ABC eGates and APC Kiosks Deployed In Airports, Seaports, and Land Borders Worldwide 2Biometrics Market in India 2015-2019: Key Vendors are 3M Cogent, NEC, Safran and Suprema 2
... New Rochelle, NY, May 18, 2011Many gene therapy strategies designed ... carrying a disease-causing genetic mutation rely on a modified virus ... platform that is well suited for in vivo delivery of ... novel therapies move closer to commercialization, so do the methods ...
... genetic ,wiring, that helps a seed to decide on the ... the first time. Plant biologists at The University of ... germination is responsible for another important decision in the life ... discovery throws light on the genetic mechanisms that plants use ...
... University of Sheffield have developed pigment-free, intensely coloured polymer ... or banknotes due to their difficulty to copy. ... exhibit intense colour due to their structure, similar to ... butterfly wings. These colours were created by highly ...
Cached Biology News:Gene therapy success depends on ability to advance viral delivery vectors to commercialization 2Nottingham scientists reveal genetic 'wiring' of seeds 2Rainbows without pigments offer new defense against fraud 2
(Date:1/22/2015)... RBJ today announces the firm brokered a long-term lease totaling ... biopharmaceutical company, at Two Ledgemont Center in Lexington, ... president, and Brian Cohen , senior vice president, represented ... 95 Hayden Ave. Photo - http://photos.prnewswire.com/prnh/20150122/170765 ...
(Date:1/22/2015)... 2015 Crystal Diagnostics (CDx) Xpress System, a ... received AOAC-PTM Certifications for the six non-O157 Shiga toxin-producing E. ... referred to as STEC or the “Big-6”) as well as ... (cfu) per 325 g of raw ground beef and raw ...
(Date:1/22/2015)... 2015 Controlled Substance Compliance Services (CSCS), ... companies check the legal requirements around using controlled substances ... , As their international operations expand and become ... solutions built as a result of the first phase ...
(Date:1/22/2015)... , Jan. 22, 2015   Cypher Genomics, Inc., ... Inc. (NASDAQ: SQNM ), the leading ... for next generation noninvasive prenatal tests (NIPT). Through ... technology, called Mantis™, to advance analysis of clinically-relevant ...
Breaking Biology Technology:Transwestern?RBJ Advises Shire in 202,000 SF Lease, Creating Boston's Largest Suburban Biotech Campus 2Crystal Diagnostics Awarded AOAC-PTM Accreditation for the Rapid Detection of “Big 6” E.coli Food Pathogens 2Global Compliance Service for Controlled Substances to Expand to China 2Cypher Genomics and Sequenom Announce Development Agreement 2Cypher Genomics and Sequenom Announce Development Agreement 3Cypher Genomics and Sequenom Announce Development Agreement 4
... HILL, N.C., May 30 Given the increasing,challenges ... continue to seek external opportunities to grow their ... experts have,found the importance of proper integration of ... in the newly published study, "M&A Integration,Excellence: What ...
... N.J., May 30 Pharmacopeia (Nasdaq:,PCOP), an innovator ... therapeutics, announced today that it is implementing the ... resources on the company,s clinical,and later-stage discovery programs. ... 15 percent through attrition and,termination of positions as ...
... PCYC ) today announced that it has received ... regained compliance with Marketplace Rule,4450(a)(5) (the "Rule") relating to ... Company,s common stock. Nasdaq had previously notified the,company on ... to maintain a,minimum bid price of at least $1.00 ...
Cached Biology Technology:Bio-Pharma Industry Experts Deliver M&A Value Through Integration Excellence 2Pharmacopeia Advances Strategic Plan to Focus Resources on Development and Later-Stage Discovery Programs 2Pharmacopeia Advances Strategic Plan to Focus Resources on Development and Later-Stage Discovery Programs 3Pharmacopeia Advances Strategic Plan to Focus Resources on Development and Later-Stage Discovery Programs 4
... Proteolytic degradation is critical to the ... and regulatory proteins as important and ... metabolism, heat shock and stress response, ... receptors and ion channels, cell cycle ...
... modified digital scanner serves as the spot-picking ... five standard rack positions on the tray, ... well plates on the remaining two racks.,The ... spots by mouse-click on the scanned gel ...
... acrylic panels mounted on powder-coated ... a free-standing modular cleanroom that ... 3. Optional ceiling HEPA filter/fan ... configured to customer requirements. Negative-pressure ...
... a highly sensitive reagent for the detection ... purified form of recombinant E. coli phosphate-binding ... is sensitive to changes in its environment.How ... Sensor is rapid and tight (Kd ~ ...
Biology Products: