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Scent on demand: Hebrew University scientists enhance the scent of flowers
Date:10/7/2008

ys stated that scent influenced their choice of flower purchase. Floral scents are also one of the most popular smells and the perfume industry expends a great deal of effort trying to reproduce the authentic fragrance of fresh flowers.

Prof. Vainstein's lab is the only one in the world that researches both the scent and color of flowers. His greenhouse at the Hebrew University's Rehovot campus is full of genetically engineered flowers whose architecture, color and scent the researchers are trying to alter.

Israel is the Middle East's flower-producing superpower. Its flower, plant and propagation material exports bring upwards of $200 million into the economy annually. Israel is third only to the Netherlands and Kenya in supplying the EU with flowers. Each year, 1.5 billion stems are exported - twice as many as 10 years ago.


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Contact: Rebecca Zeffert
rebeccaz@savion.huji.ac.il
972-054-882-0661
The Hebrew University of Jerusalem
Source:Eurekalert  

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