Navigation Links
Saving face with a baby-face? Shape of CEO's face affects public perception
Date:5/30/2008

When a corporation has a public relations crisis, the news media splash photos of the company's CEO around the world. According to new research in the Journal of Consumer Research the shape of the CEO's face evokes judgments about the person and the situation.

"A company can control what face is put on the crisis, and [our] research suggests that the face shape of this person is not a trivial consideration," say authors Gerald J. Gorn, Yuwei Jiang (both Hong Kong University), and Gita V. Johar (Columbia University).

In the study, participants examined news accounts of fictitious corporate misdeeds. The research found that in a minor public relations crisis, participants held a more favorable attitude toward a baby-faced CEO (large eyes, small nose, high forehead, and small chin) than a mature-faced CEO. The study subjects perceived baby-faced CEOs as more honest.

However, when the situation was more serious, and especially when it involved questions of competency, a baby-faced representative didn't help the company. "In contexts where innocence conveys navet, a mature face is evaluated more favorably," write the authors. For example, if a company failed to detect important defects in products, the baby-faced CEO was perceived to be detrimental.

The research also found that the "baby-face effect" is unconscious, and that when participants were distracted (by memorizing a number) the babyface had greater influence. The unconscious nature of baby-face effects has not previously been shown in other research. The authors also demonstrate that the association between baby-faced people and honesty can be overcome by showing participants pictures of supposed criminals with babyfaces.

So, what advice do the authors give? "While there is no panacea for a company suffering a PR crisis, putting the right face on a response might just help save some face."


'/>"/>

Contact: Rudy Faust
rfaust@press.uchicago.edu
773-834-0386
University of Chicago Press Journals
Source:Eurekalert

Page: 1

Related biology news :

1. Genetic corridors are next step to saving tigers
2. Life-saving clean water project secures $13M from Bill & Melinda Gates Foundation
3. Green roofs offer energy savings, storm-water control
4. Courtship pattern shaped by emergence of a new gene in fruit flies
5. Study links low-frequency hearing to shape of the cochlea
6. Ozone hole recovery may reshape southern hemisphere climate change
7. Crop scientists discover gene that controls fruit shape
8. Particle accelerator may reveal shape of alternate dimensions
9. New process makes nanofibers in complex shapes and unlimited lengths
10. How cells keep in shape
11. Secure Services Corp. Achieves Milestone in United States Identity Protection with the Launch of the SSC SHAPE Card Management Solution
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/1/2015)...  NXT-ID, Inc. (NASDAQ: NXTD ) ("NXT-ID" or ... growing mobile commerce market, announces the second shipment of ... to early access pre-order customers. Feedback ... outlets including Walmart, Target, AT&T, Dunkin, Donuts, Stop & ... at all outlets and very easy to use. Several ...
(Date:4/1/2015)... --  Medisafe ™, the leading global medication management platform ... and Android smartphones and tablets, announces today ... to allow patients to track and correlate their adherence ... will be able to visualize in real-time how taking ... as glucose levels and blood pressure. "Patients ...
(Date:3/31/2015)... 31, 2015  Elephant Talk Communications Corp. (NYSE MKT: ... of Software Defined Network Architecture (ET Software DNA® 2.0) ... of approximately $20.4 million for the year ended December ... for the year ended December 31, 2013. ... had completed its multi-year transition away from its legacy ...
Breaking Biology News(10 mins):NXT-ID Reports Second Shipment of Wocket Smart Wallets Underway to Early Access Pre-order Customers and Provides User Feedback 2NXT-ID Reports Second Shipment of Wocket Smart Wallets Underway to Early Access Pre-order Customers and Provides User Feedback 3NXT-ID Reports Second Shipment of Wocket Smart Wallets Underway to Early Access Pre-order Customers and Provides User Feedback 4Medisafe Announces Launch of Biometric Integration, Enabling Patients to Stay Adherent to Their Meds and See Tangible Health Results 2Elephant Talk Reports 2014 Fourth Quarter and Year End Financial Results 2Elephant Talk Reports 2014 Fourth Quarter and Year End Financial Results 3Elephant Talk Reports 2014 Fourth Quarter and Year End Financial Results 4Elephant Talk Reports 2014 Fourth Quarter and Year End Financial Results 5Elephant Talk Reports 2014 Fourth Quarter and Year End Financial Results 6
... to any process by which a cell converts one ... of signal transduction involve ordered sequences of biochemical reactions ... and activated by second messengers, resulting in a signal ... the order of milliseconds in the case of ion ...
... found the dose of DHA (docosahexaenoic acid) that is "just ... research report appearing in the September 2009 print issue of ... show that a 200 mg dose of DHA per day ... problems, such as those related to aging, atherosclerosis, and diabetes. ...
... Travelers to the neotropicsthe tropical lands of the Americasmight ... insects flittering over sunny puddles or among dense forest ... are moths that have reinvented themselves as butterflies, converging ... hairy relatives. Now, a new revision of the taxonomic ...
Cached Biology News:Moths cloaked in color 2Moths cloaked in color 3Moths cloaked in color 4
(Date:4/1/2015)... SAN DIEGO , April 1, 2015 /PRNewswire/ ... three-dimensional biology company focused on delivering breakthrough 3D ... vitro three-dimensional kidney tissue at the 2015 Experimental ... . "Kidney represents an ideal ... tissues that can be tremendously useful in pharmaceutical ...
(Date:4/1/2015)... and NEW YORK , ... (NASDAQ:  PTBI), a biopharmaceutical company advancing protein biologic ... an overview of the Company,s 2014 achievements and ... below demonstrate the progress the Company has made ... corporate partnerships for its MuGard programs, the FDA ...
(Date:4/1/2015)... Holomic is introducing the HRDR-400, the first ... fluorescent rapid tests with one device. , Holomic ... and is already selling its HRDR-200 chromatographic and HRDR-300 ... its kind offering for manufacturers and end-users that need ... Karlovac, CEO of Holomic LLC, commented, "We are responding ...
(Date:4/1/2015)... CITY and LONDON , April ... research reports and solutions, MarketResearch.com is pleased to highlight a ... a year of market growth and opportunity for the stem ... company or cord blood bank, competing in the stem cell ... predict industry trends, and act on market changes before the ...
Breaking Biology Technology:Organovo Describes First Fully Cellular 3D Bioprinted Kidney Tissue 2Organovo Describes First Fully Cellular 3D Bioprinted Kidney Tissue 3Organovo Describes First Fully Cellular 3D Bioprinted Kidney Tissue 4PlasmaTech Biopharmaceuticals Provides Strategic Update for 2015 and Review of 2014 Acheivements 2PlasmaTech Biopharmaceuticals Provides Strategic Update for 2015 and Review of 2014 Acheivements 3PlasmaTech Biopharmaceuticals Provides Strategic Update for 2015 and Review of 2014 Acheivements 4PlasmaTech Biopharmaceuticals Provides Strategic Update for 2015 and Review of 2014 Acheivements 5PlasmaTech Biopharmaceuticals Provides Strategic Update for 2015 and Review of 2014 Acheivements 6Holomic to Introduce the First Dual, Chromatographic and Fluorescent Rapid Test Reader, the HRDR-400 2MarketResearch.com: "Blockbuster" Year for Stem Cells Creates Market Opportunities, Says BioInformant Worldwide Report 2MarketResearch.com: "Blockbuster" Year for Stem Cells Creates Market Opportunities, Says BioInformant Worldwide Report 3MarketResearch.com: "Blockbuster" Year for Stem Cells Creates Market Opportunities, Says BioInformant Worldwide Report 4
... -- 3SBio Inc.,(Nasdaq: SSRX ), a ... marketing biopharmaceutical products primarily,in China, today announced that ... Financial,Officer, effective February 1, 2009. Since joining 3SBio ... the financial advisor for the company, providing advice,on ...
... Ireland, February 9, Shire plc (LSE: SHP, NASDAQ: ... Notice letters from Barr Laboratories, Inc.,("Barr) and Mylan, Inc. ... each case of the filing of an Abbreviated New ... and 1gm FOSRENOL(R),(lanthanum carbonate). , ...
... Feb. 9 , , ... new Progen board , Call by ... Significant funding shortfall identified in the Progen merger ... Requisition , Late last week Progen Pharmaceuticals Limited (ASX: PGL) responded ...
Cached Biology Technology:3SBio Inc. Appoints Mr. Bo Tan as Chief Financial Officer 2Shire Receives FOSRENOL Paragraph IV Notice Letters from Barr Laboratories and Mylan 2Cytopia and Other Progen Shareholders Maintain Call for Meeting 2Cytopia and Other Progen Shareholders Maintain Call for Meeting 3Cytopia and Other Progen Shareholders Maintain Call for Meeting 4
...
Full-length cDNA clone CS0DJ013YG01 of T cells (Jurkat cell line) of Homo sapiens (human). [Source:Uniprot/SPTREMBL;Acc:Q86SZ3] Antigen: Recombinant Protein Epitope Signature Tag (PrEST)....
...
All-in-one mix, removes primers and dNTPs from PCR product for following direct sequencing...
Biology Products: