Navigation Links
Risk and reward compete in brain
Date:10/9/2008

That familiar pull between the promise of victory and the dread of defeat whether in money, love or sport is rooted in the brain's architecture, according to a new imaging study.

Neuroscientists at the USC Brain and Creativity Institute have identified distinct brain regions with competing responses to risk.

Both regions are located in the prefrontal cortex, an area behind the forehead involved in analysis and planning.

By giving volunteers a task that measures risk tolerance and observing their reactions with functional magnetic resonance imaging (fMRI), the researchers found that activity in one region identified risk-averse volunteers, while activity in a different region was greater in those with an appetite for risk.

The study appeared online Oct. 8 in the journal Cerebral Cortex.

"We can see risk as a battle between two forces," said Antoine Bechara, professor of psychology at USC. "There is always a lure of reward. There's always a fear of failure. These are the two forces that are always battling each other."

In his previous research, Bechara had used the same task to measure risk tolerance in brain-damaged patients. He and other researchers showed that the prefrontal cortex is critical for proper risk assessment.

But because brain lesions differ in every patient and affect multiple areas, lesion-based studies usually cannot pinpoint the role of smaller brain regions.

So Bechara's group at the institute decided to repeat the experiment with fMRI.

"We were interested in how normal people perform this task. What's going on in their brain?" asked first author Gui Xue, a postdoctoral research associate at the institute.

Bechara called his group's study the first to frame a person's risk profile in terms of the interaction between two brain regions.

Co-author Zhong-Lin Lu, professor of psychology at USC, said: "What this study has done is essentially localize two separate centers for the fear of risk and the lure of reward."


'/>"/>

Contact: Carl Marziali
marziali@usc.edu
213-740-4751
University of Southern California
Source:Eurekalert

Related biology news :

1. Obesity predisposition traced to the brains reward system
2. How does the opioid system control pain, reward and addictive behavior?
3. ETH Zurich competence center ESC introduces energy strategy
4. Eating competence may lower risk of heart disease
5. Food for thought -- regulating energy supply to the brain during fasting
6. Millisecond brain signals predict response to fast-acting antidepressant
7. During exercise, the human brain shifts into high gear on alternative energy
8. Penn biophysicists create new model for protein-cholesterol interactions in brain and muscle tissue
9. International TGen-led team finds link between brain protein and Alzheimers disease
10. The satellite navigation in our brains
11. Arbor Vita and WRAIR sign CRADA for traumatic brain injury collaboration
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/22/2016)... ANGELES , June 22, 2016 /PRNewswire/ ... identity management and verification solutions, has partnered ... edge software solutions for Visitor Management, Self-Service ... provides products that add functional enhancements ... partnership provides corporations and venues with an ...
(Date:6/21/2016)... , June 21, 2016 NuData Security announced ... new role of principal product architect and that ... director of customer development. Both will report directly ... officer. The moves reflect NuData,s strategic growth in ... to high customer demand and customer focus values. ...
(Date:6/16/2016)... FRANCISCO , June 16, 2016 ... size is expected to reach USD 1.83 ... by Grand View Research, Inc. Technological proliferation and ... banking applications are expected to drive the market ... ) , The development of advanced ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... (PRWEB) , ... June 23, 2016 , ... ... is pleased to announce the launch of their brand, UP4™ Probiotics, into Target ... over 35 years, is proud to add Target to its list of well-respected ...
(Date:6/23/2016)... , June 23, 2016 A person commits a ... crime scene to track the criminal down. An ... Food and Drug Administration (FDA) uses DNA evidence to track ... Sound far-fetched? It,s not. The FDA has increasingly ... support investigations of foodborne illnesses. Put as simply as possible, ...
(Date:6/23/2016)... MONICA, Calif. , June 23, 2016  The Prostate Cancer Foundation ... pioneer increasingly precise treatments and faster cures for prostate cancer. Members of the ... institutions across 15 countries. Read More About the Class ... ... ...
(Date:6/23/2016)... ... ... Supplyframe, the Industry Network for electronics hardware design and ... in Pasadena, Calif., the Design Lab’s mission is to bring together inventors and ... brought to market. , The Design Lab is Supplyframe’s physical representation of one ...
Breaking Biology Technology: