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Resurrected ParticipACTION initiative success underpinned by brand, organizations
Date:2/23/2010

they may have more resources to do so, while sport, recreation and health promotion organizations might depend on the "fit" between their own organizational vision and values.

While national initiative physical activities do not often succeed for a variety of factors from lack of leadership to lack of resources, ParticipACTION is better positioned for potential success owing to its well-articulated and memorable brand, combined with the capacities of organizations and advances in communications technology.

The baselines established by the research will be used to facilitate the assessment of future campaigns and initiatives.


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Contact: Jane Hurly
jane.hurly@ualberta.ca
780-492-6821
University of Alberta - Faculty of Physical Education and Recreation
Source:Eurekalert

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