Navigation Links
Resurrected ParticipACTION initiative success underpinned by brand, organizations
Date:2/23/2010

Despite a six-year hiatus, a resurrected national physical activity initiative in Canada, ParticipACTION, still has the potential to succeed thanks to a "sticky" brand fostered over thirty successful years, and support from organizations with health promotion and physical activity as their mandates, University of Alberta researchers have found.

The study, published in the International Journal of Behavioral Nutrition and Physical Activity was led by behavioural epidemiologist Ron Plotnikoff. Researchers recruited 268 Canadian organizations at local, provincial and national levels involved in physical activity and health promotion to determine their capacity to work with ParticipACTION to achieve the goal of making Canada a more active country.

Participating organizations were surveyed with three objectives in mind: to determine brand awareness of the 'old' and 'new' ParticipACTION; to look at the capacity the ability to adopt, implement and externally promote physical activity initiatives - and to explore differences in capacity relative to the organization's size, sector and primary mandate.

In terms of brand awareness, 96 per cent of responding organizations said they had heard of ParticipACTION; 54.6 per cent had heard of the 'new' ParticipACTION. According to researchers, this indicates a strong cultural memory of the ParticipACTION initiative but considering that most respondents had been existence for 10 years or longer, this was not a surprising finding, according to the paper.

Researchers found two significant differences in organizations' capacity to adopt and implement, with educational organizations, such as school boards, showing greater capacity to implement an initiative than public health or health care organizations, or sport and sport and recreation organizations.

This might be because the mandates of educational organizations are more closely aligned with the goals of ParticipACTION, and they may have more resources to do so, while sport, recreation and health promotion organizations might depend on the "fit" between their own organizational vision and values.

While national initiative physical activities do not often succeed for a variety of factors from lack of leadership to lack of resources, ParticipACTION is better positioned for potential success owing to its well-articulated and memorable brand, combined with the capacities of organizations and advances in communications technology.

The baselines established by the research will be used to facilitate the assessment of future campaigns and initiatives.


'/>"/>

Contact: Jane Hurly
jane.hurly@ualberta.ca
780-492-6821
University of Alberta - Faculty of Physical Education and Recreation
Source:Eurekalert

Related biology news :

1. 1918 flu antibodies resurrected from elderly survivors
2. Keystone Symposia appoints 5 Fellows as part of diversity in life science initiative
3. Agronomy Society welcomes USDA Mississippi River Basin Initiative
4. National new biology initiative offers potential for remarkable and far-reaching benefits
5. Swiss Initiative in Systems Biology launches new projects
6. $10 million Simons Foundation gift supports new initiative with Institute for Advanced Study
7. Georgia Stem Cell Initiative meets on MCG campus Feb. 10
8. Stanford launches $100 million initiative to tackle energy issues
9. EPA and USDA should create new initiative to better monitor nutrients
10. NAS announces initiative to connect entertainment industry with top experts
11. Latin American Science Initiative Puts Tropical Rainforest Diversity Online
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/16/2017)... , May 16, 2017  Veratad Technologies, LLC ( ... online age and identity verification solutions, announced today they ... Conference 2017, May 15 thru May 17, 2017, in ... and International Trade Center. Identity impacts ... and in today,s quickly evolving digital world, defining identity ...
(Date:5/6/2017)... , May 5, 2017 RAM ... announced a new breakthrough in biometric authentication based ... quantum mechanical properties to perform biometric authentication. These new ... semiconductor material created by Ram Group and its ... entertainment, transportation, supply chains and security. Ram Group ...
(Date:4/19/2017)... , April 19, 2017 ... its vendor landscape is marked by the presence of ... is however held by five major players - 3M ... these companies accounted for nearly 61% of the global ... leading companies in the global military biometrics market boast ...
Breaking Biology News(10 mins):
(Date:9/20/2017)... ... September 20, 2017 , ... The ... Agronomic Services (Koch) to feature new innovations aimed at helping farmers solve the ... 2018. American Farmer airs Tuesdays at 8:30aET on RFD-TV. Check your local listings ...
(Date:9/20/2017)... ... September 20, 2017 , ... Diversity focused business accelerator, The Refinery , ... competition to uncover the top technology-driven, women-led startups in Boston, MA, New Haven/Hamden, CT, ... city’s entrepreneurial events going on that week – in Boston, it will be part ...
(Date:9/20/2017)... , ... September 20, 2017 , ... ... and Huron Digital Pathology , a provider of whole slide imaging solutions, ... Visions conference . The workshop, entitled “Successfully Deploying a Best-in-Class Strategy for Digital ...
(Date:9/20/2017)... ... ... From industry leaders, sports stars, and Hollywood icons to thousands of everyday, ... had lost all hope. Their stories are told here. , Chapter 13: ... “Neil takes readers on a riveting journey through the past, present and future of ...
Breaking Biology Technology: