Navigation Links
Resurrected ParticipACTION initiative success underpinned by brand, organizations
Date:2/23/2010

Despite a six-year hiatus, a resurrected national physical activity initiative in Canada, ParticipACTION, still has the potential to succeed thanks to a "sticky" brand fostered over thirty successful years, and support from organizations with health promotion and physical activity as their mandates, University of Alberta researchers have found.

The study, published in the International Journal of Behavioral Nutrition and Physical Activity was led by behavioural epidemiologist Ron Plotnikoff. Researchers recruited 268 Canadian organizations at local, provincial and national levels involved in physical activity and health promotion to determine their capacity to work with ParticipACTION to achieve the goal of making Canada a more active country.

Participating organizations were surveyed with three objectives in mind: to determine brand awareness of the 'old' and 'new' ParticipACTION; to look at the capacity the ability to adopt, implement and externally promote physical activity initiatives - and to explore differences in capacity relative to the organization's size, sector and primary mandate.

In terms of brand awareness, 96 per cent of responding organizations said they had heard of ParticipACTION; 54.6 per cent had heard of the 'new' ParticipACTION. According to researchers, this indicates a strong cultural memory of the ParticipACTION initiative but considering that most respondents had been existence for 10 years or longer, this was not a surprising finding, according to the paper.

Researchers found two significant differences in organizations' capacity to adopt and implement, with educational organizations, such as school boards, showing greater capacity to implement an initiative than public health or health care organizations, or sport and sport and recreation organizations.

This might be because the mandates of educational organizations are more closely aligned with the goals of ParticipACTION, and they may have more resources to do so, while sport, recreation and health promotion organizations might depend on the "fit" between their own organizational vision and values.

While national initiative physical activities do not often succeed for a variety of factors from lack of leadership to lack of resources, ParticipACTION is better positioned for potential success owing to its well-articulated and memorable brand, combined with the capacities of organizations and advances in communications technology.

The baselines established by the research will be used to facilitate the assessment of future campaigns and initiatives.


'/>"/>

Contact: Jane Hurly
jane.hurly@ualberta.ca
780-492-6821
University of Alberta - Faculty of Physical Education and Recreation
Source:Eurekalert

Related biology news :

1. 1918 flu antibodies resurrected from elderly survivors
2. Keystone Symposia appoints 5 Fellows as part of diversity in life science initiative
3. Agronomy Society welcomes USDA Mississippi River Basin Initiative
4. National new biology initiative offers potential for remarkable and far-reaching benefits
5. Swiss Initiative in Systems Biology launches new projects
6. $10 million Simons Foundation gift supports new initiative with Institute for Advanced Study
7. Georgia Stem Cell Initiative meets on MCG campus Feb. 10
8. Stanford launches $100 million initiative to tackle energy issues
9. EPA and USDA should create new initiative to better monitor nutrients
10. NAS announces initiative to connect entertainment industry with top experts
11. Latin American Science Initiative Puts Tropical Rainforest Diversity Online
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/2/2016)... NEW YORK , June 2, 2016   The ... (Weather), is announcing Watson Ads, an industry-first capability in which ... advertising, by being able to ask questions via voice or ... Marketers have long ... with the consumer, that can be personal, relevant and valuable; ...
(Date:5/24/2016)... IRVINE, Calif. , May 24, 2016 Ampronix facilitates superior patient care ... LMD3251MT  3D medical LCD display is the latest premium product recently added to ... ... ... Sony 3d Imaging- LCD Medical Display- Ampronix News ...
(Date:5/12/2016)... , May 12, 2016 WearablesResearch.com ... just published the overview results from the Q1 wave ... the recent wave was consumers, receptivity to a program ... data with a health insurance company. "We ... to share," says Michael LaColla , CEO of ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... , June 23, 2016  Blueprint Bio, a company ... to the medical community, has closed its Series A ... Nunez . "We have received a commitment ... capital we need to meet our current goals," stated ... us the runway to complete validation on the current ...
(Date:6/23/2016)... ... June 23, 2016 , ... ... at the Pennsylvania Convention Center and will showcase its product’s latest features from ... also be presenting a scientific poster on Disrupting Clinical Trials in The Cloud ...
(Date:6/23/2016)... , June 22, 2016  Amgen (NASDAQ: ... the QB3@953 life sciences incubator to accelerate ... The shared laboratory space at QB3@953 was created to ... key obstacle for many early stage organizations - access ... the sponsorship, Amgen launched two "Amgen Golden Ticket" awards, ...
(Date:6/22/2016)... , June 22, 2016 Research and ... Global Markets" report to their offering. ... billion in 2014 from $29.3 billion in 2013. The market is ... of 13.8% from 2015 to 2020, increasing from $50.6 billion in ... projected product forecasts during the forecast period (2015 to 2020) are ...
Breaking Biology Technology: