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Researchers gather in the UK to 'measure the impossible'
Date:11/12/2009

The National Physical Laboratory (NPL) is hosting a conference bringing together researchers from across Europe looking into 'Measuring the Impossible'. The conference runs until 12 November in Teddington , South London.

The Measuring the Impossible' Network (MINET) shares research in areas of interdisciplinary science to develop new ways to measure complex phenomena that are dependent on human perception and/or interpretation. This includes measurements relating to products and services, such as quality or desirability, or societal parameters such as security and well-being. The aim is to be able to advance the frontiers of the science of measurement and to respond to future requirements for measuring properties such as comfort, naturalness, perceived quality, feelings, body language and consciousness.

The three day conference at NPL focuses on the subject areas:

  • Perception (e.g. visual, tactile, multisensory)
  • Cognition (individual and social behaviours)
  • Emotion
  • Data interpretation and analysis
  • Instrumentation
  • Measurement techniques and protocols
  • Measurement uncertainty
  • Measurement theory
  • Standardisation

Researchers involved in the 'Measuring the Impossible' project come from a range of scientific disciplines such as science, engineering, psychology, neuroscience and the creative arts, and from backgrounds such as the manufacturing and design industries, universities and National Measurement Institutes. It has been supported by the EU since February 2007 and is due to report its results and conclusions in Brussels in January 2010.

"The project aims to establish a community of researchers with an interest in understanding, quantifying and modelling human perception and/or interpretation. Such research provides exciting opportunities for enhanced scientific understanding of brain processes, improved product design and manufacturing, development of new measurement instru
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Contact: Joe Meaney
joe@proofcommunication.com
44-845-680-1864
National Physical Laboratory
Source:Eurekalert

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