Navigation Links
Research turns the world upside down

London, ON When you think you see a face in the clouds or in the moon, you may wonder why it never seems to be upside down.

It turns out the answer to this seemingly minor detail is that your brain has been wired not to.

Using tests of visual perception and functional magnetic resonance imaging (fMRI), Lars Strother and colleagues at The University of Western Ontario's world-renowned Centre for Brain & Mind recently measured activity in two regions of the brain well known for facial recognition and found they were highly sensitive to the orientation of people's faces.

The team had participants look at faces that had been camouflaged and either held upright or turned upside down. They found that right-side up faces were easier to see and activated the face areas in the brain more strongly thus demonstrating that our brains are specialized to understand this orientation.

The surprise came when they found this bias in brain activity also applies to pictures of animals.

Like faces, animals are biological visual forms that have a typical upright orientation. In the study, published in the current issue of the journal PLoS ONE, Strother and his colleagues propose that the human visual system allows us to see familiar objects not just faces more easily when viewed in the familiar upright orientation.

They also demonstrated this bias can be found in the neural activity of those brain areas involved with the most basic steps in visual processing, when visual inputs from the eyes first reach the brain.

In future research, the team hopes to chase down how this bias is set up in these early visual areas of the brain and what this tells us about how brain circuits can be modified by knowledge and experience.


Contact: Lars Strother
519-661-2111 x8348
University of Western Ontario

Page: 1

Related biology news :

1. U of M scientist gets 5-year, $10 million grant to direct innovative HIV research program
2. Biomaterial banks for research -- clear strategies and recommendations needed
3. Researchers get a first look at the mechanics of membrane proteins
4. Jefferson researchers unlock key to personalized cancer medicine using tumor metabolism
5. NIH researchers complete whole-exome sequencing of skin cancer
6. Scripps Research scientists identify mechanism of long-term memory
7. Lesser-known Escherichia coli types targeted in food safety research
8. Louisiana Tech University students receive NSF Graduate Research Fellowships
9. New genetic tool helps researchers to analyze cells most important functions
10. Neiker-Tecnalia research -- to obtain more productive, resistant and sustainable oil palms
11. Scripps Research scientists uncover new DNA role in modifying gene function
Post Your Comments:
(Date:5/9/2016)... UAE, May 9, 2016 Elevay ... comes to expanding freedom for high net worth professionals ... in today,s globally connected world, there is still no ... could ever duplicate sealing your deal with a firm ... passports by taking advantage of citizenship via investment programs ...
(Date:4/28/2016)... , April 28, 2016 First quarter ... (139.9), up 966% compared with the first quarter of 2015 ... totaled SEK 589.1 M (loss: 18.8) and the operating margin was ... (loss: 0.32) Cash flow from operations was SEK 249.9 ... 2016 revenue guidance is unchanged, SEK 7,000-8,500 M. The ...
(Date:4/19/2016)... 20, 2016 The new GEZE ... compact web-based "all-in-one" system solution for all door components. ... or the door interface with integration authorization management system, ... systems. The minimal dimensions of the access control and ... building installations offer considerable freedom of design with regard ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... 2016   Boston Biomedical , an industry ... to target cancer stemness pathways, announced that its ... Drug Designation from the U.S. Food and Drug ... including gastroesophageal junction (GEJ) cancer. Napabucasin is an ... cancer stemness pathways by targeting STAT3, and is ...
(Date:6/23/2016)... , June 23, 2016 Houston Methodist ... the Cy-Fair Sports Association to serve as their ... agreement, Houston Methodist Willowbrook will provide sponsorship support, ... connectivity with association coaches, volunteers, athletes and families. ... the Cy-Fair Sports Association and to bring Houston ...
(Date:6/23/2016)... 2016  The Biodesign Challenge (BDC), a university competition ... harness living systems and biotechnology, announced its winning teams ... New York City . The ... projects at MoMA,s Celeste Bartos Theater during the daylong ... senior curator of architecture and design, and Suzanne ...
(Date:6/23/2016)... ... June 23, 2016 , ... STACS DNA Inc., the sample tracking software ... State Crime Laboratory, has joined STACS DNA as a Field Application Specialist. , ... Tremblay, President and COO of STACS DNA. “In further expanding our capacity as a ...
Breaking Biology Technology: