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RedBrick Health Launches Open Integration and Partner Certification Program, Selects Fitbit, RunKeeper Among First to be "RedBrick Ready"
Date:7/26/2012

MINNEAPOLIS, July 26, 2012 /PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement technology, announces the launch of its new partner certification program, RedBrick Ready™. RedBrick Ready brings an expanding collection of devices, apps and programs to the RedBrick Health platform, while allowing certified partners to reach the rapidly growing network of RedBrick participants and client organizations. Joining the launch list of certified RedBrick Ready partners are Fitbit and RunKeeper, both of which make physical activity tracking simple, social and fun.

RedBrick Ready certifies partners across four key areas:

  1. Biometric devices such as accelerometers and weight scales,
  2. Mobile health, fitness, nutrition and condition-management apps,
  3. Third-party health improvement programs for losing weight, improving fitness and tobacco cessation,
  4. Physical locations such as fitness/wellness centers.

"Consumers engaged in improving their health by getting active, eating healthier and taking control of their conditions need convenient and reinforcing options. Employers and health plans want a variety of established choices for their participants. RedBrick Ready makes both possible," said Dan Ryan, chief executive officer for RedBrick Health. "By adding best-in-class products and services to our own innovations, we help our clients achieve the best of both worlds."

With RedBrick Ready, users can link their Fitbit or RunKeeper account to RedBrick, eliminating the need to log data twice. All activity captured via device, web or mobile app is automatically integrated into RedBrick's tracking, social challenge and reward engines.

Fitbit, a maker of popular tracking devices like the Fitbit Ultra Wireless Activity + Sleep Tracker and associated apps, adds a reinforcing dimension to health and fitnes
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SOURCE RedBrick Health
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