Navigation Links
Recent news reports of sweetener reformulations raise questions about motivations
Date:6/30/2009

WASHINGTON, DC The misleading "health" halo surrounding highly-publicized marketing campaigns regarding sweetener reformulations is starting to dim.

Recent announcements by Starbucks and other brands that they will remove high fructose corn syrup from certain products are being called into question in news articles by several experts and respected journalists. These articles have poked holes in companies' marketing efforts and put forth scientifically substantiated facts about sweeteners commonly used in foods.

As Washington Post health reporter Jennifer LaRue Huget wrote on June 12, "most nutrition experts now agree there's really little material difference" between high fructose corn syrup and other caloric sweeteners. She added "They all deliver about 15-20 calories per teaspoon, and the human body appears not to know one from the other."

A June 25 Chicago Tribune article quoted food industry critic Walter Willett, M.D., of Harvard University's School of Public Health and author of Eat, Drink, and Be Healthy, who called recent product reformulations a "marketing distraction."

Another well-known food industry critic, Marion Nestle, commented that this type of product reformulation is a "calorie distractor." Nestle, who is the Paulette Goddard Professor of Nutrition, Food Studies and Public Health at New York University and author of What to Eat and Food Politics, continued her criticism stating, "The irony is that white table sugar formerly a leading target of 'eat less' messages suddenly has a health aura. Marketers have wasted no time moving in to use that aura to sell the same old products."

"Consumers are being misled into thinking that there are nutritional differences between high fructose corn syrup and sugar, when in fact they are nutritionally the same," said Audrae Erickson, president of the Corn Refiners Association. "Whether from cane, beets, or corn, a sugar is a sugar. They all contain four calories per gram. Switching out a kind of corn sugar for table sugar is not for health and it is not for science. It is for quarterly earnings. It is unfortunate that consumers are being duped by these marketing gimmicks gimmicks which may result in higher food prices at checkout," Erickson said.


'/>"/>

Contact: Lisa Winternitz
lwinternitz@webershandwick.com
312-988-2146
Weber Shandwick Worldwide
Source:Eurekalert

Related biology news :

1. Carnivores in recent study help Bergmanns rule reach the 21st century
2. Sea Grant report synthesizes recent research on New Yorks clams
3. BIO-key Reports Second Quarter 2007 Results
4. Communication Intelligence Corporation Reports Second Quarter 2007 Financial Results
5. Emory paleontologist reports discovery of carnivorous dinosaur tracks in Australia
6. BIO-key Reports Third Quarter 2007 Results
7. WHRC releases 4 key reports
8. Rong Li Lab reports protein interactions of MAP kinase signaling pathway
9. UVA reports surprising findings related to myotonic muscular dystrophy
10. Drug aimed at 2 bioterror agents blocks live viral infection, Weill Cornell team reports
11. MIT reports new twist in microRNA biology
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/22/2016)... , June 22, 2016 On Monday, ... call to industry to share solutions for the Biometric ... U.S. Customs and Border Protection (CBP), explains that CBP ... are departing the United States , ... and to defeat imposters. Logo - ...
(Date:6/16/2016)... SAN FRANCISCO , June 16, 2016 /PRNewswire/ ... Market size is expected to reach USD ... report by Grand View Research, Inc. Technological proliferation ... and banking applications are expected to drive the ... ) , The development of ...
(Date:6/9/2016)... 2016 Paris Police Prefecture ... security solution to ensure the safety of people and operations ... the major tournament Teleste, an international technology group ... announced today that its video security solution will be utilised ... up public safety across the country. The system roll-out is ...
Breaking Biology News(10 mins):
(Date:6/27/2016)... - BIOREM Inc. (TSX-V: BRM) ("Biorem" or "the Company") announces ... Clean Technology Fund I, LP and Clean Technology Fund ... venture capital funds which together hold approximately 59% of ... as converted basis), that they have entered into an ... in Biorem to TUS Holdings Co. Ltd. ("TUS") (en.tusholdings.com) ...
(Date:6/27/2016)... Raleigh, NC (PRWEB) , ... June 27, 2016 ... ... a mission to bring innovative medical technologies, services and solutions to the healthcare ... development and implementation of various distribution, manufacturing, sales and marketing strategies that are ...
(Date:6/24/2016)... on a range of subjects including policies, debt and investment ... Speaking at a lecture to the Canadian Economics ... the country,s inflation target, which is set by both the ... "In certain areas there needs to be frequent ... not sit down and address strategy together?" He ...
(Date:6/23/2016)... ... June 23, 2016 , ... ... of its second eBook, “Clinical Trials Patient Recruitment and Retention Tips.” Partnering with ... in this eBook by providing practical tips, tools, and strategies for clinical researchers. ...
Breaking Biology Technology: