Navigation Links
Recent news reports of sweetener reformulations raise questions about motivations
Date:6/30/2009

WASHINGTON, DC The misleading "health" halo surrounding highly-publicized marketing campaigns regarding sweetener reformulations is starting to dim.

Recent announcements by Starbucks and other brands that they will remove high fructose corn syrup from certain products are being called into question in news articles by several experts and respected journalists. These articles have poked holes in companies' marketing efforts and put forth scientifically substantiated facts about sweeteners commonly used in foods.

As Washington Post health reporter Jennifer LaRue Huget wrote on June 12, "most nutrition experts now agree there's really little material difference" between high fructose corn syrup and other caloric sweeteners. She added "They all deliver about 15-20 calories per teaspoon, and the human body appears not to know one from the other."

A June 25 Chicago Tribune article quoted food industry critic Walter Willett, M.D., of Harvard University's School of Public Health and author of Eat, Drink, and Be Healthy, who called recent product reformulations a "marketing distraction."

Another well-known food industry critic, Marion Nestle, commented that this type of product reformulation is a "calorie distractor." Nestle, who is the Paulette Goddard Professor of Nutrition, Food Studies and Public Health at New York University and author of What to Eat and Food Politics, continued her criticism stating, "The irony is that white table sugar formerly a leading target of 'eat less' messages suddenly has a health aura. Marketers have wasted no time moving in to use that aura to sell the same old products."

"Consumers are being misled into thinking that there are nutritional differences between high fructose corn syrup and sugar, when in fact they are nutritionally the same," said Audrae Erickson, president of the Corn Refiners Association. "Whether from cane, beets, or corn, a sugar is a sugar. They all contain four calories per gram. Switching out a kind of corn sugar for table sugar is not for health and it is not for science. It is for quarterly earnings. It is unfortunate that consumers are being duped by these marketing gimmicks gimmicks which may result in higher food prices at checkout," Erickson said.


'/>"/>

Contact: Lisa Winternitz
lwinternitz@webershandwick.com
312-988-2146
Weber Shandwick Worldwide
Source:Eurekalert

Related biology news :

1. Carnivores in recent study help Bergmanns rule reach the 21st century
2. Sea Grant report synthesizes recent research on New Yorks clams
3. BIO-key Reports Second Quarter 2007 Results
4. Communication Intelligence Corporation Reports Second Quarter 2007 Financial Results
5. Emory paleontologist reports discovery of carnivorous dinosaur tracks in Australia
6. BIO-key Reports Third Quarter 2007 Results
7. WHRC releases 4 key reports
8. Rong Li Lab reports protein interactions of MAP kinase signaling pathway
9. UVA reports surprising findings related to myotonic muscular dystrophy
10. Drug aimed at 2 bioterror agents blocks live viral infection, Weill Cornell team reports
11. MIT reports new twist in microRNA biology
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/13/2017)... SANTA MONICA, Calif. , April 13, 2017 /PRNewswire/ ... New York will feature emerging and ... Innovation Summits. Both Innovation Summits will run alongside the ... variety of speaker sessions, panels and demonstrations focused on ... east coast,s largest advanced design and manufacturing event will ...
(Date:4/11/2017)... GARDENS, Fla. , April 11, 2017 /PRNewswire/ ... management and secure authentication solutions, today announced that ... by Intelligence Advanced Research Projects Activity (IARPA) to ... IARPA,s Thor program. "Innovation has been ... and IARPA,s Thor program will allow us to ...
(Date:4/11/2017)... 11, 2017 No two people are ... the New York University Tandon School of Engineering ... found that partial similarities between prints are common ... mobile phones and other electronic devices can be ... vulnerability lies in the fact that fingerprint-based authentication ...
Breaking Biology News(10 mins):
(Date:10/11/2017)... ... October 11, 2017 , ... Singh Biotechnology today announced that ... SBT-100, its novel anti-STAT3 (Signal Transducer and Activator of Transcription 3) B VHH13 ... cross the cell membrane and bind intracellular STAT3 and inhibit its function. Dysregulation ...
(Date:10/10/2017)... ... October 10, 2017 , ... Dr. Bob Harman, founder and CEO ... Diego Rotary Club. The event entitled “Stem Cells and Their Regenerative ... attendees. Dr. Harman, DVM, MPVM was joined by two human doctors: Peter B. ...
(Date:10/10/2017)... ... October 10, 2017 , ... The Pittcon Program ... honoring scientists who have made outstanding contributions to analytical chemistry and ... 2018, the world’s leading conference and exposition for laboratory science, which will be ...
(Date:10/9/2017)... , ... October 09, 2017 , ... ... four-tiered line of medical marijuana products targeting the needs of consumers who are ... of Kindred takes place in Phoenix, Arizona. , As operators of two successful ...
Breaking Biology Technology: