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Protective footwear for diabetics at a high-street price
Date:5/26/2009

>Manufactured in Europe

MEDI footwear is manufactured by Bata's own factory in the Czech Republic. "Most footwear is produced in China these days, but manufacturing it ourselves ensures the shoes are of superior quality," says Vaskova. "We can also produce in smaller quantities, and can respond more quickly and flexibly to orders from our stores and directly from customers. MEDI is selling well customers usually buy several pairs!"

The MEDI range is currently available in the Czech Republic, Austria, Germany, Poland, Hungary and Slovakia. For the time being, distribution to other countries is limited by adverse currency exchange rates, but with more than 180 million diabetics worldwide according to World Health Organization statistics, the potential market for this diabetic-friendly range of footwear is significant.

Giving diabetics added value

EUREKA's endorsement and support for project DIASHOE, which included funding for the Czech partners, was invaluable, according to Vaskova. "Project DIASHOE was instrumental in providing us with the information and collaboration we needed to develop a commercial range of shoes capable of improving a diabetic's quality of life and minimising the risk of debilitating complications.

"Additional outcomes of the project are the educational brochures and films we have produced and distribute to patients via doctors and clinics and diabetes associations that explain the importance of taking good care of their feet and wearing the right kind of shoes."


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Contact: Jana Vaskova
vaskova@bata.cz
004-207-316-18730
EUREKA
Source:Eurekalert

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