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Promoting corporate sustainability on the web
Date:11/8/2011

ility companies with programs in energy, waste reduction, and climate change prevention was upwards of 80%, the same figures for the finance industry were only 48%, 46%, and 41%, respectively ; although that is a significant improvement on the percentages for 2008 of 27%, 25%, and 17%.

"It is probable that the dramatic disparity among industries can be attributed to a difference in strategic emphasis. For example, utilities and materials are more directly involved in the manufacturing, transporting, and delivery of physical goods to their customers than are financials," the researchers explain. There could be a more pernicious rationale. "Another possibility for the disparity is the focus of the corporate websites. For example, an oil company is likely viewed with more suspicion by an environmentally conscious public than is a financial company," the team adds.

The researchers suggest that their study establishes a baseline from which future measurements can be taken to assess the continued progress of large companies in their sustainability efforts. The findings hint at an enormous growth in sustainability by America's largest corporations and this finding might serve notice on management that environmental sustainability can no longer be treated as a cursory concern. "The study offers guidelines to managers for creating a web presence that emphasizes environmental sustainability practices consistent with other companies in their own industries," they conclude.


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Contact: Nathan Heinze
heinze.nathan@spcollege.edu
727-791-2704
Inderscience Publishers
Source:Eurekalert

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