The Primer also provides worksheets to assist readers with interview preparation: building a message framework with talking points and transition phrases, developing analogies, and using illustrative props or images. It includes pages for readers to organize contact information of journalists with whom they have worked directly and those who have reported on stories related to their own research to keep as potential contacts for future story pitches.
"Communicating Science: A Primer for Working with the Media" is available now at www.aibs.org/bookstore/
The table of contents and cover image are also available at www.aibs.org/bookstore/
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| Contact: Holly Menninger hmenninger@aibs.org 202-628-1500 x229 American Institute of Biological Sciences Source:Eurekalert |