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Priming scientists for successful media interviews
Date:2/13/2008

of topics, including safely speaking on behalf of an organization, avoiding trouble when discussing socially or politically controversial topics, and reflections on first interviews.

The Primer also provides worksheets to assist readers with interview preparation: building a message framework with talking points and transition phrases, developing analogies, and using illustrative props or images. It includes pages for readers to organize contact information of journalists with whom they have worked directly and those who have reported on stories related to their own research to keep as potential contacts for future story pitches.

"Communicating Science: A Primer for Working with the Media" is available now at www.aibs.org/bookstore/

The table of contents and cover image are also available at www.aibs.org/bookstore/


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Contact: Holly Menninger
hmenninger@aibs.org
202-628-1500 x229
American Institute of Biological Sciences
Source:Eurekalert

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