Navigation Links
Priming scientists for successful media interviews
Date:2/13/2008

WASHINGTON, DCEvolution, climate change, stem cell researchScientists are frequently called upon to provide expert information on hot button issues that pervade the daily news headlines, yet most find themselves woefully unprepared for the bright lights of the television studio or leading questions from a newspaper journalist. A new publication from the American Institute of Biological Sciences (AIBS), "Communicating Science: A Primer for Working with the Media," by Holly Menninger and Robert Gropp, will prepare scientists for successful and effective media interviews.

Recognizing that many scientists are reluctant to engage in media outreach, the Primer outlines compelling reasons for scientists to interact with the media and describes key differences between journalism and science that may not be apparent to practicing scientists. Step-by-step, Menninger and Gropp walk scientists through the entire interview processfrom appropriate questions to ask when a reporter calls to practical advice for looking and sounding ones best on-air or on-camera.

The information and advice in the Primer is presented in eight easy-to-read chapters that provide vital information for scientists new to media outreach, as well as a quick refresher for seasoned expertsan ideal text for a graduate course on science communication or a professional development course for students and faculty. The Primers authors speak from their own experiences as PhD scientists in the biological sciences with years of experience in media outreach.

The concise, user-friendly volume has several unique features that set it apart from other media guides for scientists. The Primer includes first-person interviews with nearly a dozen scientists who have successfully navigated print, radio, and television interviews. The scientistsincluding the Island Snake Lady, Kristin Stanford, recently featured on the Discovery Channel show, "Dirty Jobs"share advice and experiences on a number of topics, including safely speaking on behalf of an organization, avoiding trouble when discussing socially or politically controversial topics, and reflections on first interviews.

The Primer also provides worksheets to assist readers with interview preparation: building a message framework with talking points and transition phrases, developing analogies, and using illustrative props or images. It includes pages for readers to organize contact information of journalists with whom they have worked directly and those who have reported on stories related to their own research to keep as potential contacts for future story pitches.

"Communicating Science: A Primer for Working with the Media" is available now at www.aibs.org/bookstore/

The table of contents and cover image are also available at www.aibs.org/bookstore/


'/>"/>

Contact: Holly Menninger
hmenninger@aibs.org
202-628-1500 x229
American Institute of Biological Sciences
Source:Eurekalert

Related biology news :

1. Scientists expand understanding of how river carbon impacts the Arctic Ocean
2. Fishermen and UCSB scientists explore ways to improve management of California spiny lobsters
3. Scientists rebuild ancient proteins to reveal primordial Earths temperature
4. Rice scientists make breakthrough in single-molecule sensing
5. Carnegie Mellon scientists develop fluorescent proteins for live cell imaging, biosensor design
6. Scientists obtain core samples from subsea fault system off Japan
7. Scientists discover new species of giant elephant-shrew
8. Scientists outline novel approach to ecosystem management
9. Scientists achieve major genetics breakthrough
10. In nature -- and maybe the corner office -- scientists find that generalists can thrive
11. Using DNA, scientists hunt for the roots of the modern potato
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/27/2017)... 2017   Strategic Cyber Ventures , the industry,s ... a $3.5 million investment in  Polarity , the first ... is DC based and is led by cybersecurity veterans ... Ron Gula , also a longtime cybersecurity veteran ... this series A round of funding. This new funding ...
(Date:2/22/2017)... , Feb. 22, 2017 With the ... ABI Research identifies four technologies that innovative and ... secure significant share in the changing competitive landscape: ... passive authentication.   "Companies can no ... to security," says Dimitrios Pavlakis , Industry ...
(Date:2/16/2017)... , Feb. 16, 2017  Genos, a community ... that it has received Laboratory Accreditation from the ... is presented to laboratories that meet stringent requirements ... scientifically rigorous processes. "Genos is committed ... laboratory practices. We,re honored to be receiving CAP ...
Breaking Biology News(10 mins):
(Date:3/29/2017)... Arlington, VA (PRWEB) , ... March 29, 2017 ... ... a wearable patch comprising multiple separable adhesive layers, as issued by the U.S. ... adhesive layers as it applies to combining electronics and health monitoring. This invention ...
(Date:3/29/2017)... , March 29, 2017 "Surging application of ... by the government are expected to drive the growth ... The gesture recognition market is expected to be worth ... of 29.63% between 2017 and 2022. The touchless sensing ... by 2022, growing at a CAGR of 17.44% between ...
(Date:3/29/2017)... ... , ... ComplianceOnline, the leading governance, risk and compliance advisory network with over ... 2017 venue and speaker lineup. The Summit will take place on June 8 and ... Parker House Hotel, which is located at 60 School Street, Boston, MA will be ...
(Date:3/29/2017)... (PRWEB) , ... March 29, 2017 , ... ... today that it is exhibiting in booth 513 at the Association of Community ... DC Downtown Hotel, March 29-31. , CANCERSCAPE unites key stakeholders from leading ...
Breaking Biology Technology: