Navigation Links
Pictures of hot fudge sundaes arouse: Understanding emotions improves our food choices
Date:9/15/2008

Menus and advertising affect our emotions, and if we understand those emotions, we make better food choices, according to a new study in the Journal of Consumer Research.

Authors Blair Kidwell, David M. Hardesty, and Terry L. Childers (all University of Kentucky) examined the "emotional intelligence" of consumers, including obese people. They found that people who made the healthiest choices had high correlations between their emotional intelligence and confidence in their emotional intelligencewhat the authors call "emotional calibration."

"When perusing a restaurant menu, many consumers may not be aware of the subtle implicit feelings of arousal elicited by visually appealing presentations of unhealthy food choices," the authors write. Faced with choices between healthy and unhealthy food options, individuals who are confident that they can appropriately interpret and employ their emotions, but who do not actually possess these emotional abilities, are likely to make low-quality decisions."

In the first of two studies, the authors measured emotional ability, confidence, and nutritional knowledge. They asked participants to plan meals from a menu with a wide range of optionssome healthier than others. They found that people with emotional miscalibration chose foods higher in calories, even more so than people with low levels of nutritional knowledge.

In the second study, obese individuals conducted an online survey. The researchers found that among obese people, emotional miscalibration leaves them susceptible to impulsive eating triggered by vivid pictures of food.

These results may be helpful in finding ways to help overeaters regain control. Since emotional calibration can reduce obese people's impulsive eating, encouraging emotional calibration may be useful in improving these consumers' food choices and overall health

"Specifically, we have found that possessing greater ability (for both low and high confidence groups) is necessary and fundamental to better decisions. However, we find that consumers must also possess sufficient levels of heightened confidence to capitalize on those abilities," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related biology news :

1. Gaining a better understanding of kidney diseases
2. Do 68 molecules hold the key to understanding disease?
3. Trichoplax genome sequenced -- rosetta stone for understanding evolution
4. Characterization of grapevine transposons furthers understanding of in vino variety
5. Genome of saltwater creature could aid understanding of gene grouping
6. Holistic understanding: Ag chemicals in the environment
7. Understanding autumn rain decline in SE Australia
8. Understanding the functions of diversity
9. Simple model cell is key to understanding cell complexity
10. AACR annual meeting showcases developments in understanding and targeting cancers
11. NYU scientists set stage for understanding how color vision is processed
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/19/2016)... , UAE, April 20, 2016 ... implemented as a compact web-based "all-in-one" system solution for ... biometric fingerprint reader or the door interface with integration ... modern access control systems. The minimal dimensions of the ... readers into the building installations offer considerable freedom of ...
(Date:4/13/2016)... physicians supporting Medicaid patients in Central Florida ... telehealth thanks to a new partnership with higi.   ... can routinely track key health measurements, such as blood ... they opt in, share them with IMPOWER clinicians through ... location at no cost. By leveraging this data, IMPOWER ...
(Date:3/23/2016)... 23, 2016 ... Gesichts- und Stimmerkennung mit Passwörtern     ... MESG ), ein führender Anbieter digitaler ... mit SpeechPro zusammenarbeitet, um erstmals dessen Biometrietechnologie ... die Möglichkeit angeboten, im Rahmen mobiler Apps ...
Breaking Biology News(10 mins):
(Date:6/27/2016)... ... June 27, 2016 , ... ... innovative medical technologies, services and solutions to the healthcare market. The company's primary ... various distribution, manufacturing, sales and marketing strategies that are necessary to help companies ...
(Date:6/24/2016)... 24, 2016  Regular discussions on a range of subjects ... the two entities said Poloz. Speaking at a ... , he pointed to the country,s inflation target, which ... "In certain areas ... have common economic goals, why not sit down and address ...
(Date:6/23/2016)... ... June 23, 2016 , ... ... its second eBook, “Clinical Trials Patient Recruitment and Retention Tips.” Partnering with experienced ... this eBook by providing practical tips, tools, and strategies for clinical researchers. , ...
(Date:6/23/2016)... June 23, 2016 A person commits a crime, ... scene to track the criminal down. An outbreak ... and Drug Administration (FDA) uses DNA evidence to track down ... Sound far-fetched? It,s not. The FDA has increasingly used ... investigations of foodborne illnesses. Put as simply as possible, whole ...
Breaking Biology Technology: