Navigation Links
Pictures of hot fudge sundaes arouse: Understanding emotions improves our food choices
Date:9/15/2008

Menus and advertising affect our emotions, and if we understand those emotions, we make better food choices, according to a new study in the Journal of Consumer Research.

Authors Blair Kidwell, David M. Hardesty, and Terry L. Childers (all University of Kentucky) examined the "emotional intelligence" of consumers, including obese people. They found that people who made the healthiest choices had high correlations between their emotional intelligence and confidence in their emotional intelligencewhat the authors call "emotional calibration."

"When perusing a restaurant menu, many consumers may not be aware of the subtle implicit feelings of arousal elicited by visually appealing presentations of unhealthy food choices," the authors write. Faced with choices between healthy and unhealthy food options, individuals who are confident that they can appropriately interpret and employ their emotions, but who do not actually possess these emotional abilities, are likely to make low-quality decisions."

In the first of two studies, the authors measured emotional ability, confidence, and nutritional knowledge. They asked participants to plan meals from a menu with a wide range of optionssome healthier than others. They found that people with emotional miscalibration chose foods higher in calories, even more so than people with low levels of nutritional knowledge.

In the second study, obese individuals conducted an online survey. The researchers found that among obese people, emotional miscalibration leaves them susceptible to impulsive eating triggered by vivid pictures of food.

These results may be helpful in finding ways to help overeaters regain control. Since emotional calibration can reduce obese people's impulsive eating, encouraging emotional calibration may be useful in improving these consumers' food choices and overall health

"Specifically, we have found that possessing greater ability (for both low and high confidence groups) is necessary and fundamental to better decisions. However, we find that consumers must also possess sufficient levels of heightened confidence to capitalize on those abilities," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related biology news :

1. Gaining a better understanding of kidney diseases
2. Do 68 molecules hold the key to understanding disease?
3. Trichoplax genome sequenced -- rosetta stone for understanding evolution
4. Characterization of grapevine transposons furthers understanding of in vino variety
5. Genome of saltwater creature could aid understanding of gene grouping
6. Holistic understanding: Ag chemicals in the environment
7. Understanding autumn rain decline in SE Australia
8. Understanding the functions of diversity
9. Simple model cell is key to understanding cell complexity
10. AACR annual meeting showcases developments in understanding and targeting cancers
11. NYU scientists set stage for understanding how color vision is processed
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/11/2017)... April 11, 2017 Crossmatch®, a globally-recognized ... solutions, today announced that it has been awarded ... Projects Activity (IARPA) to develop next-generation Presentation Attack ... "Innovation has been a driving force within ... will allow us to innovate and develop new ...
(Date:4/11/2017)... 2017 No two people are believed ... New York University Tandon School of Engineering and ... that partial similarities between prints are common enough ... phones and other electronic devices can be more ... lies in the fact that fingerprint-based authentication systems ...
(Date:4/6/2017)... April 6, 2017 Forecasts by ... Document Readers, by End-Use (Transportation & Logistics, Government & ... Gas & Fossil Generation Facility, Nuclear Power), Industrial, Retail, ... Are you looking for a definitive report ... ...
Breaking Biology News(10 mins):
(Date:10/10/2017)... ... October 10, 2017 , ... USDM Life Sciences , ... life sciences and healthcare industries, announces a presentation by Subbu Viswanathan and Jennifer ... “Automating GxP Validation for Agile Cloud Platforms,” will present a revolutionary approach to ...
(Date:10/9/2017)... ... October 09, 2017 , ... At its national board meeting in ... professor in Harvard University’s Departments of Physics and Astronomy, has been selected for membership ... the winning team for the 2015 Breakthrough Prize in Fundamental physics for the discovery ...
(Date:10/7/2017)... ... October 06, 2017 , ... ... genomic technologies, launched its ProxiMeta™ Hi-C metagenome deconvolution product, featuring the first ... accompanying cloud-based bioinformatics software to perform Hi-C metagenome deconvolution using their own ...
(Date:10/5/2017)... ... , ... LabRoots , the leading provider of educational and interactive virtual ... to cancer research with a month-long promotion supporting the advancement of breast cancer research ... use promo code PinkRibbon to get 10 percent off their purchase of every the ...
Breaking Biology Technology: