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Pictometry and First American Combine Accurate Parcel Addressing With 3-D Like Intelligent Images(TM)

Unprecedented accuracy and oblique imagery offer new possibilities for

Insurance, Utilities, Real Estate and Mortgage/Banking Industries

ROCHESTER, N.Y., Aug. 5 /PRNewswire/ -- Pictometry International Corp., a leading provider of geo-referenced aerial image libraries whose proprietary technology is used globally to capture oblique image libraries, today announced a powerful new alliance with First American Proxix Solutions, a subsidiary of the First American Corporation, which combines Pictometry's 3-D like Intelligent Images(TM) with the most accurate location technology available today. The result is Pictometry MatchPoint API(TM).

Pictometry MatchPoint uses basic address information to locate properties with unparalleled parcel precision; then instantly displays these locations using the same 3D-like high-resolution, geo-referenced imagery emergency responders use to see all the way around a location and glean critical visual information.

"This alliance joins two powerful technologies to create a capability that has limitless applications and potential," said Pictometry's Dante Pennacchia, Chief Marketing Officer, adding, "We're thrilled to partner with First American in this way. Together, we hope to set a new standard and change the way people work by providing them with easy access to visual intelligence with an accuracy level they can trust."

Pictometry MatchPoint is a web-based visual information solution which features First American's PxPoint parcel-level geocoding technology and Pictometry's oblique imagery. PxPoint is a multinational geo-coding engine designed with advanced matching algorithms and the ability to utilize multiple datasets simultaneously, including the most complete national parcel database available today and more than 80 million addresses worldwide (more than double the size of other geocoding databases). Pictometry's proprietary oblique image capture process captures imagery at an angle for a 3-D like view, unlike traditional orthogonal or 'straight down' imagery which provides only a rooftop view.

"Other addressing solutions simply don't have access to the data PxPoint uses to have this level of accuracy," said Scott Little, Chief Executive Officer for First American's Proxix Solutions. PxPoint's advanced geocoding technology and database work together to eliminate uncertainty over the location of an address. "Now, users can have confidence in what they find and no longer need to confirm or further determine a property's exact location by studying nearby features. We focus on the locational accuracy and Pictometry brings the location to life."

"More precise geocoding makes Pictometry's imagery more valuable for a wide range of applications," said David Sonnen, International Data Corporation's Senior Consultant for Spatial Information. "This is a significant new spatial data capability. We expect to see good uptake within industries ranging from real estate to emergency services." For more on Pictometry MatchPoint, visit

About The First American Corporation

The First American Corporation (NYSE: FAF) is a FORTUNE 500 company that traces its history to 1889. With revenues of approximately $8.2 billion 2007, it is America's largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumer with valuable information products to support the major economic events of people's lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments including: Title Insurance and Services, Specialty Insurance, Information and Outsourcing Solutions, Data and Analytic Solutions and Risk Mitigation and Business Solutions. More information about the company and an archive of its press releases can be found at

About Pictometry

Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Pictometry has captured over 50 million digital aerial images in over 600 counties in the United States covering over 70 percent of the United States population. Using its proprietary imaging process, Pictometry(R) captures geo-referenced, high- resolution oblique (at an angle, producing a 3-D like view) and orthogonal (straight down) Intelligent Images(R), within which structures and land features can be measured. Pictometry customizes and markets these technologies for government and commercial applications, offering non-traditional software solutions to aerial imaging needs. Pictometry's imagery and software enables users to "See Everywhere, Measure Anything, Plan Everything"(R)using a patented digital information system. Pictometry has its headquarters in Rochester, NY and an office in Europe. Pictometry is a second order visualization tool that does not produce authoritative or definitive information (surveying) from its digital, aerial images. For more information on Pictometry, visit
For more information, contact Tami Bacon, Pictometry Public Relations Manager

at (585) 487-1488 or e-mail at

SOURCE Pictometry International Corp
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