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PRS And EmSense Partner To Integrate Bio-Sensory Measures In Packaging Research Studies
Date:7/21/2009

CHICAGO, July 21 /PRNewswire/ -- Last week at the IIR Shopper Insights Conference, Perception Research Services International (PRS) and EmSense Corporation announced their partnership to include bio-sensory measures within quantitative packaging research studies. The companies presented findings from a recent joint study, that used PRS Eye-Tracking and EmSense's EmGear(TM) EEG unit to link package viewing patterns with measures of cognition and emotion - and to identify the specific design elements driving the recent failure of Tropicana's new packaging. These new insights, which help uncover the linkage between visibility, cognition, emotion and purchase, will now be available within PRS On-Shelf Packaging Assessment studies.

Scott Young, President of PRS, commented, "Our focus is on helping companies 'win at retail' through effective packaging -- and we've used bio-sensory measures (such as PRS Eye-Tracking) for many years to understand shopper behavior at the shelf. Linking package viewing patterns to additional bio-sensory measures of emotion and cognition through our partnership with EmSense will help us take this to a new level."

"We aim to give manufacturers an in-depth understanding of consumers' visceral reactions toward packaging by linking EmSense technology with PRS' expertise," shared Keith Winter, CEO and President of EmSense. "We are excited to work with PRS, offering the most advanced neuromarketing solution for packaging research available."

To learn more about this new bio-sensory packaging research offering, contact Jeni Lee Chapman at jchapman@prsresearch.com.

About Perception Research Services International

Established in 1972, PRS' mis
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