Navigation Links
PRS And EmSense Partner To Integrate Bio-Sensory Measures In Packaging Research Studies
Date:7/21/2009

CHICAGO, July 21 /PRNewswire/ -- Last week at the IIR Shopper Insights Conference, Perception Research Services International (PRS) and EmSense Corporation announced their partnership to include bio-sensory measures within quantitative packaging research studies. The companies presented findings from a recent joint study, that used PRS Eye-Tracking and EmSense's EmGear(TM) EEG unit to link package viewing patterns with measures of cognition and emotion - and to identify the specific design elements driving the recent failure of Tropicana's new packaging. These new insights, which help uncover the linkage between visibility, cognition, emotion and purchase, will now be available within PRS On-Shelf Packaging Assessment studies.

Scott Young, President of PRS, commented, "Our focus is on helping companies 'win at retail' through effective packaging -- and we've used bio-sensory measures (such as PRS Eye-Tracking) for many years to understand shopper behavior at the shelf. Linking package viewing patterns to additional bio-sensory measures of emotion and cognition through our partnership with EmSense will help us take this to a new level."

"We aim to give manufacturers an in-depth understanding of consumers' visceral reactions toward packaging by linking EmSense technology with PRS' expertise," shared Keith Winter, CEO and President of EmSense. "We are excited to work with PRS, offering the most advanced neuromarketing solution for packaging research available."

To learn more about this new bio-sensory packaging research offering, contact Jeni Lee Chapman at jchapman@prsresearch.com.

About Perception Research Services International

Established in 1972, PRS' mission is to apply consumer research expertise, technological innovation and analytical insight that help our clients "win at retail" in the global marketplace. PRS is the recognized leader in packaging research and possesses the largest normative database for packaging research (PRS Package Performance Index(TM)). PRS conducts over 600 studies annually, on a global basis, including primary qualitative and quantitative research focused on packaging graphics and structures. Headquartered in the New York area, PRS has regional offices in London, Geneva and Melbourne. To learn more about PRS, visit www.prsresearch.com.

About EmSense

EmSense is a leading-edge neuroscience company that applies advances in EEG and other neurometrics to provide clients with a deep and reliable understanding of consumers' emotional and cognitive engagement with marketing stimuli. EmSense is headquartered in San Francisco. To learn more about EmSense's technology solutions and consulting services, visit www.emsense.com.


'/>"/>
SOURCE Perception Research Services International
Copyright©2009 PR Newswire.
All rights reserved

Related biology news :

1. $29.4 million grant establishes CTSI at NYU in partnership with Health and Hospitals Corporation
2. Another JDRF partner moves research forward with collaboration agreement for diabetes treatment
3. Amarna Therapeutics B.V. and TNO announce SVac research and development partnership
4. Partnership to accelerate Trudeau Institute discoveries to patient care
5. Supply Chain Council Partners With APICS The Association for Operations Management
6. BIO-key(R) Enters Strategic Partnership With Nlets
7. BIO-key(R) Enters Strategic Partnership With Nlets
8. Supply Chain Council Partners With APICS The Association for Operations Management
9. Regional partnership to develop algal biofuels gets backing of San Diego leaders
10. Springer partners with the American Society for Biochemistry and Molecular Biology
11. CFI awards $854,098 to University of Montreal and partners
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... Research and Markets has announced the addition of the ... The report forecasts the biometrics ... a CAGR of 12.28% during the period 2016-2020. ... with inputs from industry experts. The report covers the market landscape ... includes a discussion of the key vendors operating in this market. ...
(Date:6/22/2016)... , June 22, 2016 On Monday, the ... to industry to share solutions for the Biometric Exit ... Customs and Border Protection (CBP), explains that CBP intends ... departing the United States , in ... to defeat imposters. Logo - http://photos.prnewswire.com/prnh/20160622/382209LOGO ...
(Date:6/16/2016)... SAN FRANCISCO , June 16, 2016 /PRNewswire/ ... Market size is expected to reach USD ... report by Grand View Research, Inc. Technological proliferation ... and banking applications are expected to drive the ... ) , The development of ...
Breaking Biology News(10 mins):
(Date:12/2/2016)... ... December 02, 2016 , ... ... companies dedicated to collaboratively developing improved chemistry, manufacturing and control technologies for ... online UHPLC, with robust, probe-based sampling. , Online liquid chromatography analysis ...
(Date:12/2/2016)... Dec. 2, 2016 /PRNewswire/ - bioLytical Laboratories, a world leader in rapid infectious disease ... Kenya,s Pharmaceutical Association members. (Photo: http://photos.prnewswire.com/prnh/20161201/444905 ) ... ... , , ... Kenya Pharmaceutical Association (KPA) to introduce the INSTI HIV Self Test to 350 pharmacy ...
(Date:11/30/2016)... 2016 /PRNewswire/ - Portage Biotech Inc. ("Portage" or "the ... excited to announce the formation of EyGen, Ltd. ... ophthalmology assets through proof of concept. EyGen,s lead ... Portage Pharmaceuticals Limited and being developed for topical ... anterior segment diseases. This agent has the potential ...
(Date:11/30/2016)... -- Tempus, a technology company focused on supporting physicians ... Center have partnered to better determine which patients ... based on next generation genomic and transcriptomic sequencing. ... collaboration, Tempus will provide sequencing and analysis of ... Penn. Utilizing next-generation sequencing, machine learning and bioinformatics, ...
Breaking Biology Technology: