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P&G Beauty to present advancements in skin care technologies at annual AAD Meeting
Date:3/21/2014

Denver, CO (March 21, 2014) Research presented by P&G Beauty scientists at the 72nd Annual Meeting of the American Academy of Dermatology (AAD) offers insights into new ingredient formulations and effective skin care routines. P&G Beauty will showcase several studies that address a range of topics including cellular bioenergetics, anti-aging technologies, microdermabrasion systems and sensitive skin body wash efficacy.

"P&G Beauty is proud to share our research at this year's AAD meeting, and is looking forward to collaborating with experts in the field of dermatology," said Scott Rodrigue, director of research & development for P&G Beauty. "P&G is dedicated to bringing cutting-edge and innovative scientific research to skin care, with the ultimate goal of developing new products and technologies that will touch and improve the lives of our consumers."

The following summaries represent a small sampling of the breakthroughs P&G Beauty will highlight at this year's AAD Annual Meeting:

Comparison of the Efficacy of a Cosmetic Exfoliation System with Professional Microdermabrasion (Poster #8138)

In this randomized, double-blinded, split-face study, researchers compared the Pro-X Olay Microdermabrasion (MDA) system with a professional MDA treatment in 41 female subjects between the ages of 35 and 65. Participants treated one side of their face twice a week with the Pro-X Olay MDA system at home. The opposite side of the face was treated with a professional MDA regimen at a dermatologist's office.

At days 7 and 14 post-treatment, skin hydration and barrier function were measured; facial images were taken for physician's assessment of visual changes. Self-evaluations were also given via questionnaires. Results indicated that the Pro-X Olay MDA system exfoliated as effectively as a professional MDA treatment after seven days of use. Additionally, consumers noted their appreciation of the flexibility and conv
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Contact: Dayna Hochstein
dhochstein@spectrumscience.com
919-740-8022
Spectrum
Source:Eurekalert

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