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P&G Beauty & Grooming presents advancements in skin care at AAD Annual Meeting
Date:3/5/2010

ned SC significantly more than alpha-lipoic acid lotion treatment. Additionally, all products significantly reduced TEWL after four weeks of treatment relative to no treatment, but the niacinamide containing products reduced TEWL significantly more than the alpha-lipoic acid lotion. Overall, products containing niacinamide and hexamidine or niacinamide and Lys'lastine plumped the SC and improved barrier function. Researchers believe the changes in SC thickness may be associated with the improvement in skin barrier function.

Petrolatum Depositing Body Wash Improves Skin Elasticity and Cohesion (P1637)

Daily activities can cause an increase in dryness and subsequent skin flaking, as well as a general loss of skin elasticity. In an effort to improve the health and viability of aging skin, P&G Beauty & Grooming scientists developed a petrolatum depositing body wash that is aesthetically pleasing to use and delivers benefits beyond typical moisturization. In developing the anti-aging wash, P&G Beauty & Grooming scientists combined fundamental body wash components with additional elements that remove dry skin cells and improve skin elasticity and cohesiveness. To assess the effect of the wash on dry skin, treatment was conducted over a three week period. Women with dry leg skin were separated into two groups: the first had their legs washed once daily with the randomly assigned body wash products. The other used a water alone treatment as a study control. Results of clinical testing indicated that the body wash delivered significant improvements in all standard moisturization measures and skin elasticity, supporting the conclusion that the petrolatum depositing body wash improves the overall condition of skin.

Male Facial Shaving Regimen Improves Overall Skin Condition (P1151)

As millions of men around the world shave their facial hair regularly, each individual's shaving technique, quality of razor and grooming products, and skin
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Contact: Megan Lustig
mlustig@spectrumscience.com
202-955-6222
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