Navigation Links
Optimove Adds AI-Powered Product and Replenishment Recommendations to its Customer Marketing Cloud
Date:3/22/2017

NEW YORK, March 21, 2017 /PRNewswire/ -- Optimove, provider of the leading Customer Marketing Cloud used by retailers such as 1-800-Flowers and AdoreMe, today announced two new features in its platform — Product Recommendations and Replenishment. Using Optimove's machine learning algorithms, these features allow retailers to give more personalized product and replenishment recommendations to their customers based not just on past purchases, but also on predictions of customer intent drawn from a complex web of data points in their CRM system. Optimove's Customer Marketing Cloud is the only platform that intelligently integrates these types of recommendation and replenishment tools with a retailer's CRM strategy, increasing brand loyalty, engagement and revenue.

Gartner predicts that using intent-driven personalization tools like this one can increase revenues by 15 percent by 2020. Until now, retailers have relied on separate, siloed product recommendation and replenishment engines that made suggestions on limited information about the customers, and more importantly, did not share data with each other. With Optimove, not only will they have the same capabilities within a unified system, but all that data will also be connected to their CRM. This allows retailers to have a more holistic view of their customer and be able to predict their wants and needs accurately with smarter data.

"Optimove's goal is to enable marketers to communicate with their customers in an emotionally intelligent way. By applying our data science model to product recommendations and replenishments, retailers can deepen their relationship with their customers by showing they are really listening," said Pini Yakuel, CEO of Optimove. "Optimove is bringing the power of a robust CRM strategy to a B2C world; connecting content and product recommendations to our customer data models gives marketers insights they never had before."

Customers currently using Product Recommendations and Replenishment — available immediately — include Freshly, eBags and Lucky Vitamin. Optimove will also be demonstrating these features (and more) today and tomorrow at Shoptalk in Las Vegas, NV at booth #1411.

About Optimove
Optimove's Customer Marketing Cloud is used by over 250 customer-centric brands to drive their entire customer marketing operation. Optimove combines the art of marketing with the science of big data to enable marketers to orchestrate highly effective personalized customer marketing via email, mobile, push, Facebook, Google and other channels. Optimove's unique predictive customer modeling, real-time hyper-targeting, and multi-channel campaign automation technologies help brands maximize customer spend, engagement, retention and lifetime value. The company has offices in New York, London and Tel Aviv. Learn more at www.optimove.com.

Contact
Puneet Sandhu
press@optimove.com

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/optimove-adds-ai-powered-product-and-replenishment-recommendations-to-its-customer-marketing-cloud-300426704.html


'/>"/>
SOURCE Optimove
Copyright©2017 PR Newswire.
All rights reserved


Related biology news :

1. Cleveland Clinic research shows gut bacteria byproduct predicts heart attack and stroke
2. Researchers pinpoint how trees play role in smog production
3. Gesture Recognition & Touchless Sensing Market (2013 - 2018): By Technology, Product, Application and Geography
4. Groundwater unaffected by shale gas production in Arkansas
5. Colorados new alga may be a source of biofuel production
6. Pollination merely 1 production factor
7. REFORM, opening up the way for low environmental impact products
8. Biozoom Enters Into Commercial Phase of Scanner Production
9. MARC travel awards announced for the 2013 Society for the Study of Reproduction Meeting
10. Reproductive BioMedicine Online publishes study on assisted reproduction
11. Newly developed medium may be useful for human health, biofuel production, more
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/19/2017)... The global military biometrics market ... by the presence of several large global players. The ... major players - 3M Cogent, NEC Corporation, M2SYS Technology, ... 61% of the global military biometric market in 2016. ... military biometrics market boast global presence, which has catapulted ...
(Date:4/17/2017)... NXT-ID, Inc. (NASDAQ: NXTD ) ("NXT-ID" ... its 2016 Annual Report on Form 10-K on Thursday April 13, ... ... the Investor Relations section of the Company,s website at http://www.nxt-id.com ... http://www.sec.gov . 2016 Year Highlights: ...
(Date:4/13/2017)... April 13, 2017 According to a new market ... Identity Analytics, Identity Administration, and Authorization), Service, Authentication Type, Deployment Mode, Vertical, ... Market is expected to grow from USD 14.30 Billion in 2017 to ... of 17.3%. ... MarketsandMarkets Logo ...
Breaking Biology News(10 mins):
(Date:8/11/2017)... ... August 11, 2017 , ... A staple in the community for ... will incorporate important key elements including a new digital marketing strategy and updated logo. ... them, Bill Miller has partnered with the South Texas Blood & Tissue Center for ...
(Date:8/11/2017)... (PRWEB) , ... August 11, 2017 , ... ... food production, and, in particular, more natural alternatives to synthetic ingredients,” said Matt ... of Third Wave, with the established manufacturing presence and know-how of Biorigin will ...
(Date:8/10/2017)... ... August 09, 2017 , ... Teachers from three Philadelphia ... August 14th through the 16th, the University City Science Center will kick off ... 2016, provides Philadelphia-based middle school educators an opportunity for professional development related to ...
(Date:8/10/2017)... ... ... Each year in the United States more than 300,000 people are hospitalized for ... even worse, the one-year mortality rate is high, ranging from 12 percent to 37 ... Medical Center (Sacramento) and Second Xiangya Hospital of the Central-South University (Hunan, China) might ...
Breaking Biology Technology: