Navigation Links
Online news garners more attention from readers if it's negative and localized, MU study finds
Date:8/27/2009

COLUMBIA, Mo. According to the "hardwired for news" theory, people devote more attention to information that is deviant or threatening. To test the theory, University of Missouri researchers examined the physiological effects of reading threatening health news online. The researchers found that news about local health threats increased attention and memory in readers more than news about distant, or non-local, health threats.

"Although journalists have often prioritized negative and local stories, there has been limited evidence to support that approach until now," said Kevin Wise, assistant professor of strategic communication in the MU School of Journalism. "This study provides physiological evidence that supports both the practice of localizing news stories and the idea that people allocate more attention to negative news with a local focus."

This study is one of only a few that used physiological response to examine how people respond to reading text. The results indicate that people have an innate mechanism that enables more attention to be given to information that is localized and negative, Wise said.

"It seems ironic, but the majority of the time that people spend online is spent reading text," Wise said. "Therefore, identifying how people process and respond to text is critical to understanding the cognitive and emotional processing of all interactive media."

In the study, Wise measured the physiological responses, including heart rate, of participants as they read news stories about either local or distant health threats. He found that reading high-proximity, or local, health news elicited slower heart rate than low-proximity news, an indication that more cognitive resources were allocated to the local news. Additionally, participants more accurately recalled details from local health threats compared to distant threats.

"It's logical to assume that people will be more likely to take protective or preventative action after reading about a local health threat," Wise said. "If journalists can increase the awareness of threats in local communities, then people will have opportunities to act upon that information."


'/>"/>

Contact: Emily Smith
SmithEA@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

Related biology news :

1. Cool new tools let public contribute to massive interactive online biodiversity encyclopedia
2. Parascript Technology Wins Online Signature Verification Competition
3. K-State plant pathologists develop online teaching modules used globally
4. Free online toolkit provides standard measures for genome and population studies
5. Online collaboration identifies bacteria
6. JCI online early table of contents: Jan. 19, 2009
7. New online report on massive jellyfish swarms released
8. Powerful online tool for protein analysis provided pro bono by Stanford geneticist
9. Smithsonian puts tropical eastern Pacific shore fishes online
10. Smithsonian puts tropical Eastern-Pacific shore fishes online
11. Latin American Science Initiative Puts Tropical Rainforest Diversity Online
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Online news garners more attention from readers if it's negative and localized, MU study finds
(Date:2/9/2016)... (NASDAQ: AWRE ), a leading supplier of biometrics software and ... ended December 31, 2015.  --> ... million, an increase of 61% compared to $4.3 million in the ... 2015 was $2.6 million compared to $0.2 million in the fourth ... Higher revenue and operating income in the fourth quarter of ...
(Date:2/5/2016)... Feb. 5, 2016 ... the "Global Facial Recognition Market 2016-2020" ... http://www.researchandmarkets.com/research/5kvw8m/global_facial ) has announced the addition ... 2016-2020" report to their offering. ... ) has announced the addition of the ...
(Date:2/3/2016)... , February 3, 2016 ... new market research report "Automated Fingerprint Identification System Market ... Latent Search), Application (Banking & Finance, Government, Healthcare, and ... by MarketsandMarkets, the market is expected to be worth ... of 21.0% between 2015 and 2020. The transformation and ...
Breaking Biology News(10 mins):
(Date:2/10/2016)... -- Allergan plc (NYSE: AGN ) a leading global ... Allergan,s CEO and President, will be featured as the ... RBC Capital Markets Healthcare Conference on Tuesday, February 23, ... Palace Hotel in New York, NY ... be accessed on Allergan,s Investor Relations web site at ...
(Date:2/10/2016)... (PRWEB) , ... February 10, 2016 , ... ... attend the International Society of Pharmaceutical Engineering (ISPE) Rocky Mountain Chapter 21st Annual ... is expecting to fill more than 100 tables for its annual event, which ...
(Date:2/10/2016)... Mateo, CA (PRWEB) , ... February 10, 2016 ... ... of Multiplex Testing (PROMPT), a research registry built on the secure online PatientCrossroads ... September 2014. More than 1,600 participants have joined the PROMPT study, which seeks ...
(Date:2/10/2016)... ... February 10, 2016 , ... Cenna Bioscience Inc., an ... treatment of Alzheimer’s disease, announced today it has been selected to present at the ... Breakers in Palm Beach, Florida. The purpose of the Forum is to help ...
Breaking Biology Technology: