Navigation Links
Online news garners more attention from readers if it's negative and localized, MU study finds
Date:8/27/2009

COLUMBIA, Mo. According to the "hardwired for news" theory, people devote more attention to information that is deviant or threatening. To test the theory, University of Missouri researchers examined the physiological effects of reading threatening health news online. The researchers found that news about local health threats increased attention and memory in readers more than news about distant, or non-local, health threats.

"Although journalists have often prioritized negative and local stories, there has been limited evidence to support that approach until now," said Kevin Wise, assistant professor of strategic communication in the MU School of Journalism. "This study provides physiological evidence that supports both the practice of localizing news stories and the idea that people allocate more attention to negative news with a local focus."

This study is one of only a few that used physiological response to examine how people respond to reading text. The results indicate that people have an innate mechanism that enables more attention to be given to information that is localized and negative, Wise said.

"It seems ironic, but the majority of the time that people spend online is spent reading text," Wise said. "Therefore, identifying how people process and respond to text is critical to understanding the cognitive and emotional processing of all interactive media."

In the study, Wise measured the physiological responses, including heart rate, of participants as they read news stories about either local or distant health threats. He found that reading high-proximity, or local, health news elicited slower heart rate than low-proximity news, an indication that more cognitive resources were allocated to the local news. Additionally, participants more accurately recalled details from local health threats compared to distant threats.

"It's logical to assume that people will be more likely to take protective or preventative action after reading about a local health threat," Wise said. "If journalists can increase the awareness of threats in local communities, then people will have opportunities to act upon that information."


'/>"/>

Contact: Emily Smith
SmithEA@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

Related biology news :

1. Cool new tools let public contribute to massive interactive online biodiversity encyclopedia
2. Parascript Technology Wins Online Signature Verification Competition
3. K-State plant pathologists develop online teaching modules used globally
4. Free online toolkit provides standard measures for genome and population studies
5. Online collaboration identifies bacteria
6. JCI online early table of contents: Jan. 19, 2009
7. New online report on massive jellyfish swarms released
8. Powerful online tool for protein analysis provided pro bono by Stanford geneticist
9. Smithsonian puts tropical eastern Pacific shore fishes online
10. Smithsonian puts tropical Eastern-Pacific shore fishes online
11. Latin American Science Initiative Puts Tropical Rainforest Diversity Online
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Online news garners more attention from readers if it's negative and localized, MU study finds
(Date:6/3/2016)... LONDON , June 3, 2016 /PRNewswire/ ... Transport Management) von Nepal ... ,Angebot und Lieferung hochsicherer geprägter Kennzeichen, einschließlich ... weltweit führend in der Produktion und Implementierung ... an der Ausschreibung im Januar teilgenommen, aber ...
(Date:6/1/2016)... Favorable Government Initiatives Coupled With ... Identification to Boost Global Biometrics System Market Through 2021  ... report, " Global Biometrics Market By Type, By ... 2011 - 2021", the global biometrics market is projected ... of growing security concerns across various end use sectors ...
(Date:5/12/2016)... DALLAS , May 12, 2016 ... has just published the overview results from the Q1 ... of the recent wave was consumers, receptivity to a ... wearables data with a health insurance company. ... choose to share," says Michael LaColla , CEO ...
Breaking Biology News(10 mins):
(Date:6/27/2016)... ... 27, 2016 , ... Rolf K. Hoffmann, former senior vice ... University of North Carolina Kenan-Flagler Business School effective June 27. , ... with a focus on the school’s international efforts, leading classes and participating in ...
(Date:6/24/2016)... 24, 2016  Regular discussions on a range of subjects ... the two entities said Poloz. Speaking at a ... , he pointed to the country,s inflation target, which ... "In certain areas ... have common economic goals, why not sit down and address ...
(Date:6/24/2016)... ... 24, 2016 , ... Researchers at the Universita Politecnica delle Marche in Ancona ... or pleural mesothelioma. Their findings are the subject of a new article on the ... are signposts in the blood, lung fluid or tissue of mesothelioma patients that can ...
(Date:6/23/2016)... June 23, 2016   Boston Biomedical , ... compounds designed to target cancer stemness pathways, announced ... granted Orphan Drug Designation from the U.S. Food ... gastric cancer, including gastroesophageal junction (GEJ) cancer. Napabucasin ... to inhibit cancer stemness pathways by targeting STAT3, ...
Breaking Biology Technology: