Navigation Links
Online news garners more attention from readers if it's negative and localized, MU study finds
Date:8/27/2009

COLUMBIA, Mo. According to the "hardwired for news" theory, people devote more attention to information that is deviant or threatening. To test the theory, University of Missouri researchers examined the physiological effects of reading threatening health news online. The researchers found that news about local health threats increased attention and memory in readers more than news about distant, or non-local, health threats.

"Although journalists have often prioritized negative and local stories, there has been limited evidence to support that approach until now," said Kevin Wise, assistant professor of strategic communication in the MU School of Journalism. "This study provides physiological evidence that supports both the practice of localizing news stories and the idea that people allocate more attention to negative news with a local focus."

This study is one of only a few that used physiological response to examine how people respond to reading text. The results indicate that people have an innate mechanism that enables more attention to be given to information that is localized and negative, Wise said.

"It seems ironic, but the majority of the time that people spend online is spent reading text," Wise said. "Therefore, identifying how people process and respond to text is critical to understanding the cognitive and emotional processing of all interactive media."

In the study, Wise measured the physiological responses, including heart rate, of participants as they read news stories about either local or distant health threats. He found that reading high-proximity, or local, health news elicited slower heart rate than low-proximity news, an indication that more cognitive resources were allocated to the local news. Additionally, participants more accurately recalled details from local health threats compared to distant threats.

"It's logical to assume that people will be more likely to take protective or preventative action after reading about a local health threat," Wise said. "If journalists can increase the awareness of threats in local communities, then people will have opportunities to act upon that information."


'/>"/>

Contact: Emily Smith
SmithEA@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

Related biology news :

1. Cool new tools let public contribute to massive interactive online biodiversity encyclopedia
2. Parascript Technology Wins Online Signature Verification Competition
3. K-State plant pathologists develop online teaching modules used globally
4. Free online toolkit provides standard measures for genome and population studies
5. Online collaboration identifies bacteria
6. JCI online early table of contents: Jan. 19, 2009
7. New online report on massive jellyfish swarms released
8. Powerful online tool for protein analysis provided pro bono by Stanford geneticist
9. Smithsonian puts tropical eastern Pacific shore fishes online
10. Smithsonian puts tropical Eastern-Pacific shore fishes online
11. Latin American Science Initiative Puts Tropical Rainforest Diversity Online
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Online news garners more attention from readers if it's negative and localized, MU study finds
(Date:2/3/2017)...  Texas Biomedical Research Institute announced that its Board of ... as the Institute,s new President and CEO. Dr. Schlesinger will ... He is currently the Chair of the Department of Microbial ... Interface Biology at Ohio State University. "We are ... CEO of Texas Biomed," said Dr. James O. Rubin ...
(Date:2/1/2017)... Massachusetts , February 1, 2017 IDTechEx ... events on emerging technology, announces the availability of a new report, ... Continue Reading ... ... in industrial and collaborative robots. Source: IDTechEx Report "Sensors for Robotics: ...
(Date:1/25/2017)... NEW YORK , Jan. 25, 2017 /PRNewswire/ ... and Access Management (IAM) lifecycle is comprised of ... infrastructure for the purpose of maintaining digital identities ... enterprise resources and applications. There are significant number ... compliance from time to time by optimizing processes ...
Breaking Biology News(10 mins):
(Date:2/18/2017)... , ... February 17, 2017 , ... ... opened for business in Hong Kong. , Nerium International is proud to introduce ... Firming Body Contour Cream, NeriumAD™ Formula to consumers across Hong Kong. The luxury ...
(Date:2/17/2017)... February 17, 2017 According ... by Product (Consumables, Service), Type (Safety, Efficacy, Validation), ... Drug Discovery and Development, Disease-Risk) - Global Forecast ... projected to reach USD 53.34 Billion by 2021 ... a CAGR of 13.8% during the forecast period ...
(Date:2/17/2017)... , Feb. 17, 2017  If only one ... had a mutation-conferring resistance to chemotherapy, thousands of ... research has focused on finding these mutations in ... from circulating tumor DNA in blood — to ... therapeutics. Unfortunately, however, detecting these genetic ...
(Date:2/17/2017)... , Feb. 17, 2017  Protagonist Therapeutics, ... data on its oral peptide drug candidates, PTG-100 ... of the European Crohn,s and Colitis Organization (ECCO).  ... Barcelona, Spain from February 15 ... detail preclinical data on Protagonist drug candidates PTG-100 ...
Breaking Biology Technology: