Navigation Links
Novelty of eco-friendly bamboo garments lures consumers -- if the price is right, Baylor study shows
Date:9/13/2013

Consumers who plan to buy eco-friendly bamboo apparel are attracted if the price is right, but their next consideration is the novelty of the product, according to a new study by Baylor University researchers.

Bamboo has been championed by many as friendly to the environment, although the Federal Trade Commission issued a 2009 consumer alert noting that some pollutants are released in production from bamboo stalks.

When it comes to product consumption in general, consumers are influenced by emotion, price, functionality, social image and curiosity, said lead researcher Jay Yoo, Ph.D., an assistant professor of family and consumer sciences in Baylor's College of Arts & Sciences.

In the case of bamboo, "if I have it and you don't, there's novelty and curiosity can make something more appealing," Yoo said.

The study, based on an online questionnaire of 122 participants, is published in the International Journal of Fashion Design, Technology and Education. The University of Minnesota's department of design, housing and apparel was co-researcher.

Social considerations such as whether bamboo reflects social status and function, such as whether bamboo wrinkles easily, had the least bearing on whether participants planned to buy it, the study showed.

Meanwhile, when it comes to buying "green," consumers who believe that one individual can make even a small difference in impacting the environment were more likely to buy bamboo.

From an environmental standpoint, bamboo is touted as a product for the same reasons it is vilified by anyone who has tried to eradicate it from a yard: It is renewable, shooting to maturity in a mere four years, boasting a vast root system and clinging tenaciously even to steep hills, Yoo said.

While the fashion industry seeks to earn profits, it is increasingly trying to do so in ways that do not harm the environment, such as using organic or recyclable materials, he said. From the industry's standpoint, bamboo is desirable because it dyes well, feels silkier than cotton and is less expensive than silk.

Producers of bamboo textiles maintain their products are antimicrobial, processed without chemicals, non-pollutant, biodegradable and recyclable.

Yoo noted that the majority nearly 84 percent of those participating in the study were female college students with an average age of 21. He said further research of a wider sample should be done.


'/>"/>

Contact: Terry Goodrich
terry_goodrich@baylor.edu
254-710-3321
Baylor University
Source:Eurekalert

Related biology news :

1. American Chemical Society podcast: Cotton is an eco-friendly way to clean up oil spills
2. Want to encourage eco-friendly behavior? Give consumers a nudge (Dont tell them what to do)
3. Climate change threatens giant pandas bamboo buffet -- and survival
4. Climate change threatens giant pandas bamboo buffet and survival
5. HPV vaccine trends point to failures in patient education, vaccine programs
6. Male sex ornaments are fishing lures, literally
7. Risk to consumers from fungal toxins in shellfish should be monitored
8. Landfill nation: What makes consumers less likely to recycle?
9. Seafood still considered a good source of nutrients but consumers confused on safety
10. Consumers have few negative reactions to the results of genetic testing for cancer mutations
11. Can changes in nutrition labeling help consumers make better food choices?
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/9/2020)... Pa. (PRWEB) , ... April ... ... LLC, (“Red Nucleus” or “RN”), a premier provider of learning, performance, and ... (Pyxa), a research & development (R&D) focused software company offering process-enabled technology ...
(Date:4/1/2020)... HOBOKEN, N.J. (PRWEB) , ... March 30, 2020 ... ... Gold Partner and managed services provider (MSP) said today that the previously announced ... that presents best practices for business owners and C-level executives as they face ...
(Date:3/20/2020)... ... March 20, 2020 , ... OUHSC and Pure MHC have launched ... virus. The scientific team is led by William Hildebrand, Ph.D., whose expertise is helping ... with Pure MHC, part of a family of biotechnology companies formed, funded and managed ...
Breaking Biology News(10 mins):
(Date:3/27/2020)... ... March 26, 2020 , ... iFirst Medical Technologies, Inc., a ... COVID-19 nasal swab test. , "COVID-19 poses a grave danger to public health here ... at iFirst are compelled to act. Broad-based testing and on-the-spot results promise to slow ...
(Date:3/19/2020)... ... March 18, 2020 , ... Family counsellors, marriage/couples therapists, ... rapid insight into their perceptions of events. Imagine if a couple’s counsellor could ... they could measure the level of engagement of each individual in the therapeutic ...
(Date:3/12/2020)... ... March 12, 2020 , ... ... microscopy (AFM) technology, increases the business investment in Europe by inaugurating a new ... Grand Opening Ceremony of the new Nanoscience Center Europe took place Tuesday, February ...
(Date:3/10/2020)... ... March 10, 2020 , ... ... cold chain biopharmaceutical engineering firm, is pleased to announce the addition of ... combination medical device qualification and validation in the biopharmaceutical cold chain. He ...
Breaking Biology Technology: