Navigation Links
No comfort in comfort foods during tough economic times, says Moore School of Business study
Date:8/19/2009

When times are tough and people are in a state of upheaval, it is expected that they might take refuge in "comfort foods" such as Grandma's fried chicken or a Sonic milkshake? Not so, says Stacy L. Wood, Associate Professor of Marketing at the Moore School of Business, University of South Carolina. In fact, in a study to be published in the Journal of Consumer Research, Woods found that when people are in a state of upheaval, they're more likely to choose an unfamiliar food such as "camembert-and-plum crisps" from Britain rather than good old Lay's potato chips. Wood's study, in fact, went beyond comfort foods and looked at "familiar anything." When individuals in her study were in more upheaval, they were more likely to download an unfamiliar song or jog in a new park. Her research has interesting implications for public policy. If, for example, the government is trying to get people to stop smoking or begin a new exercise program, a period of upheaval might be the time to do it. "That's when people might be drawn naturally to different choices not when things are status quo, but when things are already in a state of flux," says Wood, an expert in how consumers respond to change.


'/>"/>

Contact: Chris Hardwick
chardwick@carnegiecomm.com
978-842-2754
Carnegie Communications
Source:Eurekalert

Page: 1

Related biology news :

1. Veterinarians developing model to help producers, vets make cattle more comfortable
2. College students find comfort in their pets during hard times
3. Summer heat too hot for you? What is comfortable?
4. Fatty foods -- not empty stomach -- fire up hunger hormone
5. ADA releases updated position statement on functional foods
6. From seed to nuts: human ancestors face evolved to eat survival foods
7. Variety of foods -- the key for child nutrition
8. New publication addresses safety of imported foods
9. Foods high in conjugated linoleic acids can enrich breast milk
10. Evidence now suggests eating soy foods in puberty protects against breast cancer
11. New folic acid seal helps women choose enriched grain foods to help prevent birth defects
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/22/2016)... June 22, 2016 On Monday, the Department ... industry to share solutions for the Biometric Exit Program. ... and Border Protection (CBP), explains that CBP intends to ... the United States , in order ... defeat imposters. Logo - http://photos.prnewswire.com/prnh/20160622/382209LOGO ...
(Date:6/20/2016)... June 20, 2016 Securus Technologies, a ... solutions for public safety, investigation, corrections and monitoring ... involved, it has secured the final acceptance by ... for Managed Access Systems (MAS) installed. Furthermore, Securus ... to be installed by October, 2016. MAS distinguishes ...
(Date:6/15/2016)... York , June 15, 2016 ... new market report titled "Gesture Recognition Market by Application ... Forecast, 2016 - 2024". According to the report, the  ... 11.60 billion in 2015 and is estimated to ... USD 48.56 billion by 2024.  Increasing ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... NEW YORK , June, 23, 2016  The ... students to envision new ways to harness living systems ... of Modern Art (MoMA) in New York ... more than 130 participating students, showcased projects at MoMA,s ... included Paola Antonelli , MoMA,s senior curator of ...
(Date:6/23/2016)... ... June 23, 2016 , ... STACS DNA Inc., the sample tracking software company, ... Crime Laboratory, has joined STACS DNA as a Field Application Specialist. , “I ... President and COO of STACS DNA. “In further expanding our capacity as a scientific ...
(Date:6/23/2016)... NEWPORT BEACH, Calif. , June 23, 2016 /PRNewswire/ ... offering new biological discoveries to the medical community, has ... and co-founder Matthew Nunez . "We ... provide us with the capital we need to meet ... funding will essentially provide us the runway to complete ...
(Date:6/23/2016)... ... June 23, 2016 , ... ClinCapture, the only free validated ... will showcase its product’s latest features from June 26 to June 30, 2016 ... on Disrupting Clinical Trials in The Cloud during the conference. DIA (Drug ...
Breaking Biology Technology: