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NineSigma Declares "Innovate or Die" Is the Mantra for Business Success
Date:7/20/2011

paramount to its innovation efforts. The greeting card leader partnered with NineSigma to develop a new line of technology enabled cards for its next generation of consumers.

"Scanning the globe to find new innovation solutions requires a costly use of time and resources," said Tom Esselman, Innovation Exploration Leader at Hallmark. "NineSigma accelerated the product development process and helped us bring more unique items to market. That helped us to win at the retail level - these activities contributed to our best year ever since 2007."

Key to the success of the Hallmark innovation was the ability to tap the world's largest open global network of solution providers spanning all industries and technical disciplines. In addition to this, NineSigma provides a unique blend of market and technology intelligence, accelerated product development, leadership development and Open Innovation training and consulting.

"Leaders like Hallmark, AkzoNobel and our other clients won't allow themselves to be eclipsed by competitors who strive to bring products and new technologies to market faster," cautions NineSigma CEO Andy Zynga. "We provide the end to end solutions that support our clients' growth targets, enabling them to achieve measurable results in a reduced amount of time. They know it's not hyperbole to say in today's competitive marketplace the mantra for business success is to innovate or die."  

Ready to Innovate?

While the need to innovate is clear, how to go about it in the current environment of Open Innovation is not always so obvious or simple. It's not enough to just reach out to innovators globally to access new capabilities and knowledge. In addition, organizations should strive to maximize collaboration internally and within their existing networks of universities, suppliers and other research partners.

NineSigma has developed a free, interactive rea
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SOURCE NineSigma
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