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New study reveals more inspiring reasons to serve veggies at dinner
Date:11/14/2012

r thought. Questions regarding children's favorite vegetable revealed a wide variety of preferences but clearly indicated that almost all children had at least one vegetable they considered a favorite. Interestingly, the favored vegetable changed with the age of the child.

"These findings reinforce the concept that vegetables make the meal," Wansink said. "Simply talking about how vegetables are good for you may not be enough," he said. "Thinking about vegetables as an enhancement of the main course or the meal may be a more effective strategy." Wansink also recommends increasing the variety of vegetables offered to children and changing what vegetables are served as children get older, which will help to respond to their changing tastes as they mature.

"If a parent believes that adding a vegetable gives their family a better perception of the cook and what's cooked, it may encourage them to serve vegetables more often," Wansink said. "Considering that most kids are not eating adequate amounts of vegetables, we need to explore new approaches to increase consumption."

Going straight to kids for inspiration is another new approach for getting kids to eat and enjoy their vegetables. In fact, in partnership with Nickelodeon, Birds Eye uncovered more than sixteen thousand vegetable recipe concepts as part of the "iCarly iCook with Birds Eye" initiative. Birds Eye then took cues from these concepts to create a special collection of kid-friendly recipes starring Birds Eye Steamfresh products, which are perfect for kids because no knives or hot stoves are required. Kids can help their mom simply by pressing the buttons on the microwave. Visit www.birdseye.com/kids for more kid-friendly recipes, serving ideas, tips and tools.


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Contact: Rachel Roggi
rroggi@webershandwick.com
312-988-2234
Weber Shandwick Worldwide
Source:Eurekalert

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