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New study examines the impact on children of food product placements in the movies
Date:2/9/2010

nd who was part of a team of advisers that, in 2006, helped to develop the Guiding Stars program used by supermarkets to help shoppers better identify the nutritional values of food products. "At a time in their development where children and adolescents are very susceptible to outside influences, we have to carefully examine the influence of all the factors that are combining to create what may end up being lifelong habits around food and lifestyle choices. Certainly, food-product placement in movies is one of many factors, but it is one that may be far more influential than previously realized and perhaps the least well understood."

Co-authors included Todd MacKenzie, Ph.D., Lisa A. Purvis, MPH, MBA, and Madeline Dalton, Ph.D. all with Dartmouth Medical School.


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Contact: David Corriveau
david.a.corriveau@dartmouth.edu
603-653-0771
Dartmouth-Hitchcock Medical Center
Source:Eurekalert

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