Navigation Links
New software to measure emotional reactions to Web
Date:6/9/2010

Montreal, June 9, 2010 While most people have intuitive reactions to Web sites, a group of Canadian scientists is developing software that can actually measure those emotions and more.

Aude Dufresne, a professor at the University of Montreal Department Of Communications, led a team of researchers that are designing a new software to evaluate the biological responses of Internet users.

Simply put, the new software measures everything in Web users from body heat to eye movements to facial expressions and analyzes how they relate to online activities. The technology is now being tested at the newly opened Bell User Experience Centre, which is located at the telecom giant's Nun's Island campus. Bell will use the University of Montreal technology to investigate how people react to Web sites. Such studies will provide companies with facts on how they can improve online experiences.

"With e-commerce and the multiplication of retail Web sites, it has become crucial for companies to consider the emotions of Web users," says Professor Dufresne. "Our software is the first designed to measure emotions at conscious and preconscious levels, which will give companies a better sense of the likes and dislikes of Web users."


'/>"/>

Contact: Sylvain-Jacques Desjardins
sylvain-jacques.desjardins@umontreal.ca
514-343-7593
University of Montreal
Source:Eurekalert

Page: 1

Related biology news :

1. 4-D software helps adjust for breathing when treating lung cancer with radiotherapy
2. TransPerfect Acquires Astoria Software
3. Aware Biometrics Software Provided for Advanced Technology Workstations
4. Dog bites research: UAB testing software to teach kids, dogs to interact safely
5. UWM researcher predicts stem cell fate with software
6. City of Winter Park Looks to DigitalPersona Software for Stronger Security and CJIS Compliance
7. BIO-key(R) Launches TruDonor ID(TM), the First SaaS (Software as a Service) Biometric Identification Solution
8. Glencoe Software to Support the ASCB Stimulus Grant to Build Virtual Image Library of the Cell
9. Improved Endo Capsule Software enhances diagnostic experience
10. Aware Software and Development Services Enable State-of-the-Art Fingerprint Card Scanning
11. Leading Fingerprint Software Chosen to Enroll and Verify Pilgrims at Hajj by the Kaduna State Muslims Pilgrims Board in Nigeria
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/26/2017)...  Crossmatch, a leading provider of security and identity ... combatting fraud, waste and abuse in assistance operations around ... on Disaster Relief conference in Panama City ... and foreign assistance organizations throughout Latin America ... a largely unacknowledged problem in the foreign assistance and ...
(Date:1/24/2017)...  It sounds simple and harmless—an electronic sensor ... signs and alerts parents on their smart phones ... drops. But pediatric experts argue that such devices ... evidence of medical benefits, especially to healthy babies. ... parents of healthy babies, promising peace of mind ...
(Date:1/19/2017)... 2017 Sensory Inc ., a ... for consumer electronics, and i nnerCore ... cybersecurity solutions, today announced a global partnership that ... worldwide to bolster security of data sensitive mobile ... authentication platforms they offer, innerCore now offers its ...
Breaking Biology News(10 mins):
(Date:2/21/2017)... , ... February 21, 2017 , ... ... that Dr. Trevor Heritage has joined its executive team to lead the development ... to provide insights to help improve the diagnosis and treatment of cancer. The ...
(Date:2/21/2017)... ... February 21, 2017 , ... VetStem ... at its headquarters laboratory in Poway, California. Based upon 12 years of ... in-house personnel and consultants, VetStem constructed and validated a state-of-the-art GMP stem cell ...
(Date:2/21/2017)...  Lexus, a returning partner of the Amgen Tour of ... automobile partner of the men,s and women,s events for the next ... Amgen Tour of California will mark the ... best professional cycling teams in the world racing from Northern to ... Breakaway from Heart Disease TM Women,s Race empowered ...
(Date:2/21/2017)... 21, 2017   Invitae Corporation (NYSE: NVTA), ... announced that members of the company,s management team will ... Care Conference on Monday, March 6, 2017 at approximately ... Boston, Massachusetts . The ... by visiting the investors section of the company,s website ...
Breaking Biology Technology: