LONG BEACH, Calif. -- At a recent Specialty Coffee Association of America (SCAA) symposium in Long Beach, a new long-term initiative to increase the overall quality and availability of specialty coffee worldwide through scientific research was announced.
The new effort, called the Global Coffee Quality Research Initiative (GCQRI), was conceived by a consortium of U.S. specialty coffee roasters and agricultural researchers in partnership with the SCAA.
According to participants, the "primary intent of this research is to discover ways to increase available supplies of specialty green coffee while simultaneously discovering how to improve cup qualities," allowing each link within the supply chain "from tree to cup" to benefit from the initiative's efforts.
The initiative also is expected to raise farmer returns and stimulate consumer interest in and consumption of specialty coffees.
Several well-known specialty coffee companies have already pledged $250,000 in "genesis" funding to support initiative development, said coordinators. These include Peet's Coffee & Tea, Intelligentsia Coffee, Green Mountain Coffee Roasters, Counter Culture Coffee, Coffee Bean International, Tony's Coffees & Teas, Royal Cup Coffee, Union Hand-Roasted Coffee, Sweet Maria's Coffee, and Songer & Associates.
Program coordinators anticipate that other companies within the multi-billion dollar global specialty coffee industry will join this initial consortium.
"There has never before been an attempt to look globally into the primary motivating factors for coffee quality," said Ric Rhinehart, executive director of the SCAA. "What is being proposed - a comprehensive 'voyage of discovery' originating and funded from the specialty coffee industry itself - has the potential to revolutionize and improve the specialty coffee business here in the U.S. and globally. It also has the potential to positively impact the lives of tens of millions of sm
|Contact: Dr. Tim Schilling|
Texas A&M AgriLife Communications