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New Study Reveals the Emotional Impact and Effectiveness of Negative Campaigning
Date:10/23/2008

could voters who

cross party lines. Only two percent of Democrats plan on voting for

McCain, while nine percent of Republicans support Obama.

-- Obama wins in a landslide among voters ranking high in Openness; and

McCain closes the gap among Conscientious voters

-- Top personality traits vary by state. For example, in the swing states

of Colorado and Ohio, McCain supporters in Colorado are Introspective,

Unflappable, and Intellectual; whereas Obama supporters in Ohio are

Warm, Friendly and Scrupulous.

To see full report visit: http://is.gd/4zf4

People can still take the Election Patterns survey, which only takes a minute or two, at Facebook (http://is.gd/44XJ) and see their results immediately. Next week, SP Labs will also issue further findings as we head into the final week before the November 4th election.

1The Election Patterns findings were based on the results of 4,302 survey participants as of October 22, 2008.

About Signal Patterns

Signal Patterns develops social web applications that characterize and connect users to each other based on their interests, personality and preferences. With these scientific-based applications, consumer can discover more about themselves as well as make valuable connections to like-minded individuals, while publishers, advertisers and social networks can increase their own user engagement. Signal Patterns' patent-pending technology results from a unique combination of in-house behavioral science research and data mining expertise. Founded in 2006, Signal Patterns is based in Pleasantville, NY. For more information: http://www.signalpatterns.com

About SP Labs

SP Labs is the research arm of Signal Patterns and consists of a team of top scientists from different
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SOURCE Signal Patterns
Copyright©2008 PR Newswire.
All rights reserved

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