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New Healthcare Franchise Opportunity Focuses on Treating Exploding Senior Population

CHANDLER, Ariz., March 9, 2011 /PRNewswire/ -- ActiveRx Rehabilitation, a physical therapy and medically supervised exercise business specializing in working with senior adults, is now available to franchisees who would like to enter the exploding category of active aging.

ActiveRx Development Company, Inc., based in Chandler, Arizona, will avail its franchise model to qualified operators interested in single or multi-location opportunities and regional territories in six states: Arizona, New Mexico, Utah, Nevada, Colorado and Missouri. As the company grows, franchises will be awarded in other states and nationally.

"We're helping older adults choose how they age," says Matt Essex, founder and CEO of ActiveRx Rehabilitation, who has spent the past decade developing the business model.

"ActiveRx is redefining the aging process by improving physical function and extending independence through incorporating the two things that both patients and caregivers want most—time and care in the delivery of healthcare," he adds.

ActiveRx presently operates two company-owned facilities in Scottsdale and Phoenix. A third location in Surprise, Arizona is independently owned and operated.

The business provides a high ROI potential in a low overhead and low patient volume model that fulfills a unique niche in the national healthcare continuum—an outpatient practice focused exclusively on the physical challenges of aging.

"There is truly a need for senior physical rehab services," says Don Mecsey, the first ActiveRx independent owner/operator, who opened his clinic in late 2010. "Our one-on-one care is really different."

Staffing and equipment requirements are minimal, making start-up easy, according to Essex. ActiveRx is contracted with Medicare and many insurance companies, enabling patients to utilize their insurance in a more proactive manner.

"The timing is perfect to be in the senior healthcare industry," Essex says.

According to the 2010 Census, there are 38 million Americans over age 65 and another 76 million Baby Boomers who began turning 65 this January.

Essex believes that ActiveRx is positioned to emerge as the nation's leading provider of "wellness-oriented rehabilitation" to facilitate active aging.

SOURCE ActiveRx Development Company, Inc.
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