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New HealthFocus® International Study Reveals Five Very Different Weight Management Consumers
Date:5/23/2012

Seventy-six percent of the respondents in the study admitted that they simply love to eat. In fact, 37% blame the fact that they "love to eat and don't want to give it up" as one reason why they can't lose weight. Other key reasons cited for excess weight were lack of exercise and too much stress.  One-third of consumers believe that they often deal with "overwhelming" stress levels. 

About HealthFocus® International
HealthFocus® International offers full-service marketing research capabilities specializing in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus® database, dating back nearly 20 years, is the largest global database available on shopper health and nutrition. The syndicated HealthFocus® Trend Survey, conducted in the U.S. and 18 other markets, is the most in-depth, up-to-date study of its kind.

HealthFocus® International is a division of Irwin Broh Research, Chicago, IL.


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