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Natural-born consumers
Date:6/29/2011

evolved taste buds."

According to Saad, most acts of consumption are rooted in four key Darwinian drives: survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). His book also examines the similarities between animal and human consumer behaviours.

"Successful marketers capitalize on shared biological features that unite consumers within the proverbial global village," he says. "Marketers might not know the evolutionary reasons that drive commercial realities, but they are well aware that consumers possess universal commonalities."


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Contact: Sylvain-Jacques Desjardins
s-j.desjardins@concordia.ca
514-848-2424 x5068
Concordia University
Source:Eurekalert  

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