Navigation Links
Natural-born consumers
Date:6/29/2011

This release is available in French.

Montreal, June 29, 2011 What do fast-food restaurants have in common? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? Why do men's testosterone levels rise when they drive expensive sports cars? How does the fashion industry play on our innate need to belong? How do religions, cosmetic companies, and self-help gurus cater to consumers' Darwinian-based insecurities?

How might a company determine which elements of an advertisement are universally valid and which are culture-specific? These are some of the questions Gad Saad explores in his interdisciplinary book, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature (Prometheus Books 2011; 340 pages).

Saad argues that numerous consumer behaviours are rooted in evolution. Simply put, our biological heritage influences our choices: What we eat, what we wear, what entertains us (e.g. songs, movies, literature, art, religious narratives, advertising, television shows, self-help books). Saad adds that all entrepreneurs, financial traders or personnel managers are deeply influenced by innate evolutionary forces in similar ways.

"Many consumer choices are vestiges of our evolutionary past. For example, the universal penchant for fatty foods is an adaptation to a recurring survival challenge, namely caloric scarcity and caloric uncertainty as faced by our ancestors," says Saad, Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and a marketing professor at the John Molson School of Business. "It's not surprising that the world's most popular fast food chains, from McDonald's to Dunkin' Donuts, share one common element: They all offer highly caloric and tasty foods that are consistent with our
'/>"/>

Contact: Sylvain-Jacques Desjardins
s-j.desjardins@concordia.ca
514-848-2424 x5068
Concordia University
Source:Eurekalert  

Page: 1 2

Related biology news :

1. Natural-born divers and the molecular traces of evolution
2. Numera and HealthTrio LLC Form Partnership to Provide Objective Health Information for Millions of Consumers
3. Two-Thirds of Consumers Prefer Credit Card Verification by Fingerprint, According to Unisys Poll
4. Alcohol consumers are becoming the norm, UT Southwestern analysis finds
5. Carbohydrate claims can mislead consumers
6. The International Biometrics & Identification Association (IBIA) Sets New Course to Benefit Consumers, Businesses and Governments Across the Globe
7. AMP cautions consumers about direct access genetic testing
8. Consumers in European countries appreciate grain healthiness in diverse ways
9. GenWay Biotechs You Test You puts early cancer detection tool in the hands of consumers
10. Consumers over age 50 should consider steps to cut copper and iron intake
11. Consumers more likely to identify healthy food using traffic light nutrition labels
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Natural-born consumers
(Date:8/1/2014)... at The Scripps Research Institute (TSRI) have identified a ... in brown fat cells. , The study, which ... the Proceedings of the National Academy of Sciences ... fat thermogenesis," which is of great interest to medical ... also protect against diabetes. , "This finding offers new ...
(Date:7/31/2014)... In the United States, natural-gas production from shale ... since 2007. Yet scientists still do not fully ... according to a report in the journal ... As gas extraction continues to vastly outpace scientific ... various organizations and institutions, including Princeton University, concluded ...
(Date:7/31/2014)... Fla. --- By tracing nearly 3,000 genes to ... University of Florida scientists have created an extensive ... use large-scale, next-generation DNA sequencing. , Among ... closely related to small moths than to large ... butterflies evolved. The study also found that some ...
Breaking Biology News(10 mins):Scripps Research Institute scientists find new calorie-burning switch in brown fat 2Scripps Research Institute scientists find new calorie-burning switch in brown fat 3'Fracking' in the dark: Biological fallout of shale-gas production still largely unknown 2'Fracking' in the dark: Biological fallout of shale-gas production still largely unknown 3UF study advances 'DNA revolution,' tells butterflies' evolutionary history 2UF study advances 'DNA revolution,' tells butterflies' evolutionary history 3
... Knut Stamnes, Professor and Department Director of Physics ... has been awarded a NASA grant for work ... satellite. His proposal to "use and further develop ... coupled atmosphere-surface systems" is funded as part of ...
... Senior Design team at Stevens Institute of Technology is ... arise during thoracic surgeries. Five undergraduate Biomedical Engineering students ... of existing catheter design and introduces a potentially profitable ... the efforts of the Stevens Innovative Fluid Extraction System ...
... revealing how age-old irrigation techniques may have boosted the ... an estimated 200 million people today. ... kingdom that was located in present-day Sudan, provides details ... disease across populations in ancient times, and how human ...
Cached Biology News:Dr. Knut Stamnes at Stevens receives NASA grant for environmental monitoring 2Dr. Knut Stamnes at Stevens receives NASA grant for environmental monitoring 3Stevens thoracic catheter senior design team takes 1st place at regional ISPE competition 2Stevens thoracic catheter senior design team takes 1st place at regional ISPE competition 3Mummies tell history of a 'modern' plague 2Mummies tell history of a 'modern' plague 3
(Date:8/1/2014)... analog of topological electron flow in certain semiconductors. ... edge of the material but not through the bulk. ... encounter impurities in the material the electrons will continue ... In the photonic equivalent, light flows not through ... consisting of an array of tiny glass loops fabricated ...
(Date:8/1/2014)... RURO, Inc., Laboratory Information Management ... announces the opening of its first international office. ... District in Shanghai, PRC, RURO Shanghai’s doors are ... of Mr. Shen Gang, the former Technical Director ... years, RURO’s has installed FreezerPro-based solutions in more ...
(Date:8/1/2014)... 2014 According to a new ... - Global Industry Analysis, Size, Share, Growth, Trends and ... USD 25.16 billion in 2013, which is expected to ... CAGR of 10.4% from 2014 to 2020. ... Increasing demand for accurate early diagnosis and ...
(Date:8/1/2014)... 1, 2014 Glencoe Software, Inc. ... "Data InPress" ( http://glencoesoftware.com/data-inpress.html ), a suite ... image data into on-line publications.  The suite ... Injection Service. Photo - ... The DataViewer is ...
Breaking Biology Technology:On-chip topological light 2On-chip topological light 3RURO Opens Office in Shanghai, China 2Global Biophotonics Market is Expected to Reach USD 50.20 Billion in 2020: Transparency Market Research 2Global Biophotonics Market is Expected to Reach USD 50.20 Billion in 2020: Transparency Market Research 3Global Biophotonics Market is Expected to Reach USD 50.20 Billion in 2020: Transparency Market Research 4Glencoe Software Launches Data InPress 2Glencoe Software Launches Data InPress 3
... individuals are invited to enter the 35th ... benefits coming from research and engineering of new ... Products Awards are given in four major categories: ... (500-999 employees); medium companies (50-499 employees); and small ...
... gave about $400,000 worth of software to ... youth and their families. Rob Busch, enterprise sales manager ... at the non-profit's Synergy School in Milwaukee for the ... to upgrade Lad Lakes network and software infrastructure, including ...
... Wis. If Wisconsin is to attract the ... it first has to focus on its own environment, ... Biotechnology and Medical-Devices Association. , ,Part of building the ... large corporations, said WBMA President and EraGen CEO Irene ...
Cached Biology Technology:Panel stresses drawing outside biotech firms to state 2
AVOID FREEZE/THAW CYCLES. Recognizes the ~32 kDa DNase IIα chain and the ~40 kDa proenzyme. DNase II causes both DNA condensation and DNA fragmentation. ...
BD BioCoat Vented Caps for 175 cm2 Flasks...
...
I-Ab MHC Class II...
Biology Products: