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Nanotechnology 'culture war' possible, says Yale study
Date:12/7/2008

risingly, people who like technology and believe it isn't bad for the environment tend to learn about new technologies before other people do," said Kahan. "While various opinion polls suggest that familiarity with nanotechnology leads people to believe it is safe, they have been confusing cause with effect."

According to Kahan and other experts, the findings of the experiment highlight the need for public education strategies that consider citizens' predispositions. "There is still plenty of time to develop risk-communication strategies that make it possible for persons of diverse values to understand the best evidence scientists develop on nanotechnology's risks," added Kahan. "The only mistake would be to assume that such strategies aren't necessary."

"The message matters," said David Rejeski, director of the Project on Emerging Nanotechnologies. "How information about nanotechnology is presented to the vast majority of the public who still know little about it can either make or break this technology. Scientists, the government, and industry generally take a simplistic, 'just the facts' approach to communicating with the public about a new technology. But, this research shows that diverse audiences and groups react to the same information very differently."


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Contact: Janet Rettig Emanuel
janet.emanuel@yale.edu
203-432-2157
Yale University
Source:Eurekalert  

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