Navigation Links
Names turn preschoolers into vegetable lovers
Date:3/2/2009

Do you have a picky preschooler who's avoiding their vegetables? A new Cornell University study shows that giving vegetables catchy new names like X-Ray Vision Carrots and Tomato Bursts left preschoolers asking for more.

When 186 four-year olds were given carrots called "X-ray Vision Carrots" ate nearly twice as much as they did on the lunch days when they were simply labeled as "carrots." The Robert Wood Johnson-funded study also showed the influence of these names might persist. Children continued to eat about 50% more carrots even on the days when they were no longer labeled. The new findings were presented on Monday at the annual meeting of the School Nutrition Association in Washington DC.

"Cool names can make for cool foods," says lead author Brian Wansink. "Whether it be 'power peas' or 'dinosaur broccoli trees,' giving a food a fun name makes kids think it will be more fun to eat. And it seems to keep working even the next day," said Wansink.

Similar results have been found with adults. A restaurant study showed that when the Seafood Filet was changed to "Succulent Italian Seafood Filet," sales increased by 28% and taste rating increased by 12%. "Same food, but different expectations, and a different experience," said Wansink, author of "Mindless Eating: Why We Eat More Than We Eat More Than We Think."

Although the study was conducted in pre-schools, the researchers believe the same naming tricks can work with children. "I've been using this with my kids," said researcher Collin Payne, "Whatever sparks their imagination seems to spark their appetite."


'/>"/>

Contact: Jennifer Cole Noble
jlc395@cornell.edu
607-254-6302
Cornell Food & Brand Lab
Source:Eurekalert

0

GOOD

Page: 1

Related biology news :

1. WCC Smart Search & Match Names Tarvinder Sembhi as VP Sales for the ID Market
2. WCC Smart Search and Match Names Rudie Lion - Product Marketing Manager
3. WCC Smart Search and Match Names Rudie Lion - Product Marketing Manager
4. American Library Association names NJIT prof’s Whale Music book a top ten
5. Entomological Society of America names 2008 award winners
6. Biophysical Society names 2009 award recipients
7. Entomological Society of America names new Fellows for 2008
8. NeuralIQ Expands Global Leadership Team, Names Donnie Blanks CEO
9. UCR graduate student discovers, names bacterium linked to psyllid yellows
10. Impact Factor names Cell top research journal
11. Names of inaugural Kavli Prize winners revealed
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/9/2010)... virus, or VSV, has long been a model system ... RNA viruses, which include viruses that cause influenza, measles ... shown that VSV has the potential to be genetically ... selectivity in killing cancer cells while sparing healthy cells, ... , For such modifications to occur, however, scientists must ...
(Date:2/9/2010)... 9 DigitalPersona, Inc., a ... continues to expand its leadership in fingerprint ...  The latest version of the popular ... featuring U.are.U® fingerprint biometrics technology from DigitalPersona, ... National Dealer Conference in Austin, TX. ...
(Date:2/8/2010)... diet may help people avoid the small areas of ... and memory, according to a study released today that ... 62nd Annual Meeting in Toronto April 10 to April ... who ate a Mediterranean-like diet were less likely to ... linked to thinking problems. , The Mediterranean diet ...
Breaking Biology News(10 mins):Researchers reveal 3-D structure of bullet-shaped virus with potential to fight cancer, HIV 2Digital Dining Customers Demand Fingerprint Biometrics in Point-of-Sale Technology 2Digital Dining Customers Demand Fingerprint Biometrics in Point-of-Sale Technology 3Mediterranean diet may lower risk of brain damage that causes thinking problems 2Practice makes perfect motor memory possible for neuroprosthetic control 13109 1Practice makes perfect motor memory possible for neuroprosthetic control 13109 2Practice makes perfect motor memory possible for neuroprosthetic control 13109 3Laser technology creates new forms of metal and enhances aircraft performance 13107 1Laser technology creates new forms of metal and enhances aircraft performance 13107 2NIH funds support UAB joint replacement research 13105 1NIH funds support UAB joint replacement research 13105 2
... new insights into the mechanisms that underlie long-term memory ... , "The more we know about how long-term ... are maintained in the brain, the more we are going ... Glanzman, UCLA professor of physiological science and neurobiology, whose new ...
... available in German . , , Krakow/Halle. Major ... in fighting pathogen assault. Researchers from the Jagiellonian University ... Research (UFZ) characterized genetic variation and detected more than ... Unlike mammals, not much has been known until now ...
... published this week in Nature, the authors ... for Australian Weather and Climate Research say that ... process in controlling responses of many ecosystems particularly ... , "However, there have been significant discrepancies between real-world ...
Other Biology News:Study of marine snail leads to new insights into long-term memory 2Study of marine snail leads to new insights into long-term memory 3Study of marine snail leads to new insights into long-term memory 4New findings on immune system in amphibians 2Scientists may have solved an ecological riddle 2
(Date:2/9/2010)... , Feb. 9 The ... as the sole medical education partner to prepare ... its annual meeting in New Orleans, Louisiana ... ,, CME Enterprise will manage all elements of ... in close partnership with the APA. ,, ...
(Date:2/8/2010)... February 8 QIAGEN,(NASDAQ: QGEN ... its wholly,owned subsidiary DxS has acquired the global ... Hopkins University to develop real-time-PCR and,endpoint PCR ... PI3K gene could,be a key biomarker for use ... studies suggest that mutations in the PI3K oncogene ...
(Date:2/8/2010)... Shuttle Endeavor lifted off from NASA’s Kennedy Space Center this ... a commercial biotech company created to use microgravity to develop ... ... (Vocus) February 8, 2010 -- Space Shuttle Endeavor lifted ... board the eighth scientific payload for Astrogenetix, a commercial biotech ...
(Date:2/8/2010)... Biocell Center announced today its ... attending the Society for Maternal-Fetal Medicine,s (SMFM) annual ... perinatologists and Ob/Gyn doctors worldwide for several years," ... Center Corporation. "We understand the effects that high-risk ... we are hoping to inform women undergoing amniocentesis ...
Breaking Biology Technology:CME Enterprise Named to Manage All Industry-Supported Symposia at 2010 APA Annual Meeting 2QIAGEN Acquires Exclusive Licence for Key PI3K gene 2QIAGEN Acquires Exclusive Licence for Key PI3K gene 3QIAGEN Acquires Exclusive Licence for Key PI3K gene 4Astrogenetix Continues MRSA Vaccine Development Onboard Endeavor 2Astrogenetix Continues MRSA Vaccine Development Onboard Endeavor 3Biocell Center Furthers Its Commitment to Maternal-Fetal Medicine 2
... Calif., March 25 WaferGen,Biosystems, Inc. (OTC ... gene expression, genotyping, cell biology and stem ... an exclusive distribution,agreement for the company,s SmartSlide(TM) ... United Kingdom and Labtech France in,France. The ...
... March 25, Galil Medical, a global cryotherapy company,today ... President and,Chief Executive Officer. Galil Medical is a ... treatment of cancerous and,non-cancerous tumours. Mr. Emerson is ... was most recently President and CEO of,American Medical ...
... /Xinhua-PRNewswire/ -- Sinovac Biotech Ltd. (Amex:,SVA), a leading provider ... Meeting originally scheduled for March 25, 2008 has been,adjourned ... 2008 Annual General Meeting, the required quorum of a,majority ... with,Antigua law, the meeting is adjourned to April 8, ...
Other Biology Technology:WaferGen Signs Exclusive Distribution Agreement for SmartSlide(TM) Micro-Incubation System in United Kingdom and France 2WaferGen Signs Exclusive Distribution Agreement for SmartSlide(TM) Micro-Incubation System in United Kingdom and France 3WaferGen Signs Exclusive Distribution Agreement for SmartSlide(TM) Micro-Incubation System in United Kingdom and France 4WaferGen Signs Exclusive Distribution Agreement for SmartSlide(TM) Micro-Incubation System in United Kingdom and France 5Galil Medical Announces the Appointment of Martin J. Emerson as President and Chief Executive Officer 2Sinovac Announces Adjournment of Annual General Meeting 2
... PRODUCT SPECIFICATIONS Form: White powder Assay: 1.5 - 2.0 Bleomycin ... 6.0 Loss On Drying: less than or equal to 6.0% ... A 2 : 55 - 70% B 2 : 25 ... or equal to 90% B 4 : less than or ...
... critical performance for all vacuum requirements. A ... performance to suit all applications. The large, ... of proper oil levels at a glance. ... to work with all Thermo Savant SpeedVac ...
6 x Blend of rTth DNA Polymerase and Tli to provide optimized amounts of both 5-3 and 3-5 proofreading activity...
This spacer is required to use the Miniature FRENCH Pressure Cell (FA-003) with the Laboratory Press....
Biology Products: