Navigation Links
Names turn preschoolers into vegetable lovers
Date:3/2/2009

Do you have a picky preschooler who's avoiding their vegetables? A new Cornell University study shows that giving vegetables catchy new names like X-Ray Vision Carrots and Tomato Bursts left preschoolers asking for more.

When 186 four-year olds were given carrots called "X-ray Vision Carrots" ate nearly twice as much as they did on the lunch days when they were simply labeled as "carrots." The Robert Wood Johnson-funded study also showed the influence of these names might persist. Children continued to eat about 50% more carrots even on the days when they were no longer labeled. The new findings were presented on Monday at the annual meeting of the School Nutrition Association in Washington DC.

"Cool names can make for cool foods," says lead author Brian Wansink. "Whether it be 'power peas' or 'dinosaur broccoli trees,' giving a food a fun name makes kids think it will be more fun to eat. And it seems to keep working even the next day," said Wansink.

Similar results have been found with adults. A restaurant study showed that when the Seafood Filet was changed to "Succulent Italian Seafood Filet," sales increased by 28% and taste rating increased by 12%. "Same food, but different expectations, and a different experience," said Wansink, author of "Mindless Eating: Why We Eat More Than We Eat More Than We Think."

Although the study was conducted in pre-schools, the researchers believe the same naming tricks can work with children. "I've been using this with my kids," said researcher Collin Payne, "Whatever sparks their imagination seems to spark their appetite."


'/>"/>

Contact: Jennifer Cole Noble
jlc395@cornell.edu
607-254-6302
Cornell Food & Brand Lab
Source:Eurekalert

Page: 1

Related biology news :

1. WCC Smart Search & Match Names Tarvinder Sembhi as VP Sales for the ID Market
2. WCC Smart Search and Match Names Rudie Lion - Product Marketing Manager
3. WCC Smart Search and Match Names Rudie Lion - Product Marketing Manager
4. American Library Association names NJIT prof’s Whale Music book a top ten
5. Entomological Society of America names 2008 award winners
6. Biophysical Society names 2009 award recipients
7. Entomological Society of America names new Fellows for 2008
8. NeuralIQ Expands Global Leadership Team, Names Donnie Blanks CEO
9. UCR graduate student discovers, names bacterium linked to psyllid yellows
10. Impact Factor names Cell top research journal
11. Names of inaugural Kavli Prize winners revealed
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/18/2017)... , Jan. 18, 2017  In vitro diagnostic (IVD) ... mergers and acquisitions (M&A), and Kalorama Information expects that ... acquisitions have been shifting. Generally, uncertainty in reimbursement and ... the U.S. has changed the acquisitions landscape. Instead of ... in companies buying partners outside of their home country ...
(Date:1/13/2017)... Jan. 13, 2017 Sandata Technologies, LLC, ... the homecare industry, including Electronic Visit Verification™ (EVV™), ... Justin Jugs, as Senior Vice President of Product ... years of homecare experience to Sandata, where he ... plans to align Sandata,s suite of solutions with ...
(Date:1/12/2017)... research undertaken by Fit Small Business has revealed ... simply asked which office technology had they not used in ... Insights on what will be key features in ... industry leaders including Penelope Trunk , Martin Lindstrom ... Some of these findings included; ...
Breaking Biology News(10 mins):
(Date:1/24/2017)... BILLERICA, Mass. , Jan. 24, 2017 ... acquired Hysitron, Inc., a technology leader in ... test instrumentation. The acquisition adds Hysitron,s innovative ... of atomic force microscopes (AFMs), surface profilometers, ... enhancing Bruker,s leadership position in nanomaterials research ...
(Date:1/24/2017)... Jan. 24, 2017 /PRNewswire/ - BioAmber Inc. (NYSE: ... have agreed to increase the size of the offering by ... Company, together with warrants to purchase 1,842,106 shares of common ... per share of common stock (the "Exercise Price"), at a ... warrant (the "Public Price"). The warrants have a term of ...
(Date:1/24/2017)... ... January 24, 2017 , ... Men who ... leptin levels had a positive association with increased prostate growth or benign prostatic ... International Neurourology Journal involved 571 Korean men who underwent urological examinations, including ...
(Date:1/24/2017)... Switerland (PRWEB) , ... January 24, 2017 , ... ... first commercially available malaria Plasmodium falciparum culture panels with standard concentrations of histidine ... which are available in a range of concentrations from six different malaria strains, ...
Breaking Biology Technology: