Navigation Links
Names turn preschoolers into vegetable lovers
Date:3/2/2009

Do you have a picky preschooler who's avoiding their vegetables? A new Cornell University study shows that giving vegetables catchy new names like X-Ray Vision Carrots and Tomato Bursts left preschoolers asking for more.

When 186 four-year olds were given carrots called "X-ray Vision Carrots" ate nearly twice as much as they did on the lunch days when they were simply labeled as "carrots." The Robert Wood Johnson-funded study also showed the influence of these names might persist. Children continued to eat about 50% more carrots even on the days when they were no longer labeled. The new findings were presented on Monday at the annual meeting of the School Nutrition Association in Washington DC.

"Cool names can make for cool foods," says lead author Brian Wansink. "Whether it be 'power peas' or 'dinosaur broccoli trees,' giving a food a fun name makes kids think it will be more fun to eat. And it seems to keep working even the next day," said Wansink.

Similar results have been found with adults. A restaurant study showed that when the Seafood Filet was changed to "Succulent Italian Seafood Filet," sales increased by 28% and taste rating increased by 12%. "Same food, but different expectations, and a different experience," said Wansink, author of "Mindless Eating: Why We Eat More Than We Eat More Than We Think."

Although the study was conducted in pre-schools, the researchers believe the same naming tricks can work with children. "I've been using this with my kids," said researcher Collin Payne, "Whatever sparks their imagination seems to spark their appetite."


'/>"/>

Contact: Jennifer Cole Noble
jlc395@cornell.edu
607-254-6302
Cornell Food & Brand Lab
Source:Eurekalert

Page: 1

Related biology news :

1. WCC Smart Search & Match Names Tarvinder Sembhi as VP Sales for the ID Market
2. WCC Smart Search and Match Names Rudie Lion - Product Marketing Manager
3. WCC Smart Search and Match Names Rudie Lion - Product Marketing Manager
4. American Library Association names NJIT prof’s Whale Music book a top ten
5. Entomological Society of America names 2008 award winners
6. Biophysical Society names 2009 award recipients
7. Entomological Society of America names new Fellows for 2008
8. NeuralIQ Expands Global Leadership Team, Names Donnie Blanks CEO
9. UCR graduate student discovers, names bacterium linked to psyllid yellows
10. Impact Factor names Cell top research journal
11. Names of inaugural Kavli Prize winners revealed
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/6/2017)... LONDON , April 6, 2017 ... Control, RFID, ANPR, Document Readers, by End-Use (Transportation & ... Energy Facility, Oil, Gas & Fossil Generation Facility, Nuclear ... Healthcare, Educational, Other) Are you looking for ... Authentication sector? ...
(Date:4/5/2017)... April 4, 2017 KEY FINDINGS ... expand at a CAGR of 25.76% during the forecast ... the primary factor for the growth of the stem ... https://www.reportbuyer.com/product/4807905/ MARKET INSIGHTS The global stem cell ... application, and geography. The stem cell market of the ...
(Date:3/30/2017)... , March 30, 2017  On April 6-7, ... Hack the Genome hackathon at Microsoft,s headquarters ... two-day competition will focus on developing health and wellness ... Hack the Genome is the first ... tremendous. The world,s largest companies in the genomics, tech ...
Breaking Biology News(10 mins):
(Date:10/12/2017)... Iowa (PRWEB) , ... October 12, 2017 , ... ... based in Vilnius, Lithuania, announced today that they have entered into a multiyear ... is to provide CRISPR researchers with additional tools for gene editing across all ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... the first-ever genomics analysis platform specifically designed for life science researchers to ... of pioneering researcher Rosalind Franklin, who made a major contribution to the ...
(Date:10/11/2017)... ... 11, 2017 , ... ComplianceOnline’s Medical Device Summit is back for its 4th ... in San Francisco, CA. The Summit brings together current and former FDA office bearers, ... and government officials from around the world to address key issues in device compliance, ...
(Date:10/11/2017)... ... 2017 , ... Disappearing forests and increased emissions are the main causes of ... year. Especially those living in larger cities are affected by air pollution related diseases. ... most pollution-affected countries globally - decided to take action. , “I knew I had ...
Breaking Biology Technology: