AUBURN HILLS, Mich., Sept. 26, 2011 /PRNewswire/ -- Imagine every time you go to start a vehicle it could potentially provide your Blood Alcohol Content (BAC) in an instant, just from touching the ignition button. This scenario could be a reality within the decade, and the National Highway Traffic and Safety Administration (NHTSA) through Driver Alcohol Detection System for Safety (DADSS) and The Automotive Coalition for Traffic Safety (ACTS) recognizes this system's capacity to save lives as an additional tool to help address one of the most significant road safety problems around the world. .
To aid with the continued advancement of the life-saving technology, a $2.25M award has been made to Takata in partnership with TruTouch Technologies to develop an in-vehicle solution that could help keep drunk drivers off the road, potentially saving hundreds-of-thousands of lives lost in alcohol-impaired crashes globally every year. As this technology advances and is incorporated into automobiles, it has the capacity to potentially help eliminate drunk driving.
"We are already enjoying tremendous success with this technology in the law enforcement, oil and drilling, military, and transportation markets," said Dr. Richard D. Gill, President and CEO of TruTouch. "Together with Takata, our mission is to help eliminate alcohol-impaired dangers on the road and save lives. This NHTSA award will help expedite the work to adapt the technology for use in automotive applications where customers demand quick, accurate, and cost-effective in-vehicle solutions to ensure safe vehicle operation."
"As a company solely dedicated to automotive safety, we are excited with the contract from DADSS/ACTS to develop the TruTouch sensors for use in automotive, commercial vehicle and heavy equipment applications," added Kirk Morris, Vice President of Business Development of TK Holdings Inc., the NA subsidiary of Takata Corporation. "The objective is t
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