NAS announces initiative to connect entertainment industry with t...( LOS ANGELES -- The National Academy o...)

LOS ANGELES -- The National Academy of Sciences (NAS) announced today the creation of "The Science and Entertainment Exchange," an initiative designed to connect entertainment industry professionals with top scientists and engineers to help the creators of television shows, films, video games, and other productions incorporate science into their work. The Exchange represents the Academy's first formal effort to reach out to the entertainment community and provide the creative minds of Hollywood with a direct connection to the creative minds of science.

"Television and film can involve the public in the latest advances in science, medicine, and technology," said NAS President Ralph J. Cicerone. "By building strong connections between the entertainment and science communities, we're hoping to provide an important service to both Hollywood and the viewing public."

Director Jerry Zucker and his wife, producer Janet Zucker, actively support the initiative. "The Exchange will provide filmmakers with an invaluable connection to scientific truth, but more importantly, we will have the ability to invent and explore the unknown with the great visionaries of science," said Jerry. Janet Zucker added, "The Exchange will provide a place where scientific and artistic minds can come together to inspire each other, building a two-way street for both communities to learn and create."

Relying on the special connections available to the NAS, the Exchange can make introductions, schedule briefings, and arrange for consultations for anyone developing science-based entertainment content. Endorsed by the Directors Guild of America, Writers Guild of America, Producers Guild of America, the Entertainment Industry Foundation, and Women in Film, this new resource is being promoted to all levels of writers, directors, producers, and others in the entertainment industry. Professionals involved in the creative process may contact the Exchange to be connected
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