When it comes to public issues pertaining to science and technology, "talking it out" doesn't seem to work. A new study from North Carolina State University shows that the more people discuss the risks and benefits associated with scientific endeavors, the more entrenched they become in their viewpoint and the less likely they are to see the merit of other viewpoints.
"This research highlights the difficulty facing state and federal policy leaders when it comes to high-profile science and technology issues, such as stem cell research or global warming," says Dr. Andrew Binder, an assistant professor of communication at NC State and lead author of the study. "Government agencies view research on these issues as vital and necessary for the country's future, but building public consensus for that research is becoming increasingly difficult."
The researchers set out to see how people talk about risks associated with unfamiliar science and technology issues, Binder explains. "Most people, when faced with an issue related to science and technology, adopt an initial position of support or opposition," Binder says. "Our results demonstrate very clearly that the more people talk about divisive science and technology issues, the less likely the two camps are to see the issue in the same way. This is problematic because it suggests that individuals are very selective in choosing their discussion partners and hearing only what they want to hear during discussions of controversial issues."
In the study, the researchers focused on public debate related to the National Bio- and Agro-Defense Facility (NBAF), which the federal government discussed building in one of six sites around the country. Some members of the public opposed building a facility housing highly infectious animal diseases in their community. The six proposed sites were Athens, Ga., Manhattan, Kan., Plum Island, N.Y., Butner, N.C., Flora, Miss., and San Antonio, Texas. Manhattan was
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North Carolina State University