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ModiFace Launches iLab: An iPhone and iPad App Experimentation Laboratory
Date:2/26/2010

TORONTO, Feb. 26 /PRNewswire/ -- ModiFace Inc., developers of automated virtual makeover tools that are currently used by nearly 50 websites, today announced the launch of the iLab—an iPhone and iPad application experimentation and development laboratory.  The iLab, with a dedicated team of mobile researchers, engineers, and designers, will be launching several unique titles for the iPhone and upcoming iPad in the next few weeks.

"The structure that has worked so well for us for the regular ModiFace Labs—bringing together image-processing experts and online application engineers to research and develop new and innovative web applications—will now be applied for the iPhone and iPad devices through the iLab," said Parham Aarabi, ModiFace President and CEO.

The first two applications to be released by the iLab will be:

  • Skin Match – Gone are the days of testing foundation colors in-store and leaving with an abundance of different-colored smudges all over your hands. With Skin Match, you can simply snap a photo of your skin, and it immediately suggests the closest foundation colors to your skin tone.
  • MakeUp – Version 5.0 of the popular virtual makeover application will feature nearly 1000 real-life products that can be applied to a user's own photo, including eyeshadow, lipstick, blush, and foundation.  User's can then purchase the products selected right on their iPhone, get more information about the products, or email and share their new looks with a single click.  

"While we are excited about the launch of these new applications, we are most excited about what will come out in the next few months from the ModiFace iLab," says Nikkie Gatto, ModiFace Resident Beauty Expert, who will oversee the development of the iLab's upcoming titles.  

ModiFace currently has several titles available for purchase from the iTunes App Store, including MakeUp, Face Dance, and Beauty Friends Forever. Future versions of these applications are currently under development at the iLab.

About ModiFace, Inc.

Founded in 2006, ModiFace's fully-automated virtual makeover technology is the result of over a decade of research at Stanford University and the University of Toronto, and is the subject of 14 patents and more than 50 scientific publications.  This technology is currently licensed to 40 beauty brands and media companies, and powers some of the most popular web, social network, and mobile makeover applications. For more information please visit www.modiface.com.

SOURCE ModiFace Inc.

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