The company's foundation is dedicated to raising funds via a variety of avenues, including the recent introduction of their employee donation program. To reach the broadest audience possible, Mattress Firm Foundation has launched online donation options on the company's website, www.mattressfirm.com/charity, and on a new fundraising platform through Crowdrise, a unique blend of online fundraising, crowdsourcing, social networking and contests.
Funding as many clinical trials as possible is the focus of Mattress Firm Foundation's efforts. "As we build more awareness, and develop more fundraising opportunities, we will start funding even more clinical trials every year," said Sunni Goodman, Mattress Firm's Communications Manager.
Raising awareness of pancreatic cancer and the great need for research and clinical trials is a key component of the Foundation's efforts. In June, the company launched the foundation nationwide, displaying literature in each of their more than 700 stores to provide information and make local communities aware of the need. The company also has plans to boost initial fundraising with in-store donation options this fall.
"We have one clear focus. We know that our fundraising efforts will go directly to those clinical trials so that we can, hopefully, find a cure for this cancer in our lifetime," Stagner said.
Mattress Firm employees, their families, friends and customers are discovering that they know patients with pancreatic cancer, which annually takes the lives of more than 35,000 Americans. The father of one employee, for example, recently went to the doctor for a back cramp, only to discover cancer in his pancreas, spine and elsewhere.
Funding generated through globalCure enables the TGen and TGen Drug Development-led Pancreatic Cancer Resea
|Contact: Steve Yozwiak|
The Translational Genomics Research Institute