Navigation Links
Martin Hensen, head of e-strategies, UCB Germany: Making e-marketing more than just an add-on
Date:8/3/2009

London, August 3, 2009 / b3c newswire / - With the vast majority of our marketing efforts focused squarely on the sales force, e-marketing is still an add on, says Martin Hensen, head of e-strategies, UCB Germany. But successful e-CRM strategies are the basic starting point for all e-activities, he told eyeforpharma.

For the sales force, CRM strategies build targeting and steering, as well as customer classification to personalize and individualize marketing efforts. And such personalization and individualization, Hensen says, reminds him of Web 2.0. But he questions whether pharma is ready for Web 2.0.

The health system is 100% regulated, Hensen says, making it Health 1.0. But pharma itself is no better. He says with content needing 100% approval, social media tools like YouTube and Facebook blocked at many companies, more SOPs than websites and more people in Legal than in e-Business, pharma companies themselves are still at Pharma 1.0. And its strictly Product managers 1.0, Hensen says, considering that most have only sales force, not Internet, experience.


The Marketing Europe, 22-23rd October, Berlin, addresses these issues head-on and presents best practices in meeting these challenges. A particular highlight will be Jens Krauses (E-Business Advisor, Novartis) discussion around digital media.


To view the full debate click here:
http://social.eyeforpharma.com/story/making-e-marketing-more-just-add

For more information visit www.eyeforpharma.com/marketing

Media contact

Kate Eversole
VP Europe
eyeforpharma
T: +44 (0) 207 375 7594 ext 296
E: keversole@eyeforpharma.com


'/>"/>
b3c newswire

Page: 1

Related biology news :

1. Federal Bureau of Investigation Awards Lockheed Martin Biometric Card Scanning Service Contract
2. Federal Bureau of Investigation Awards Lockheed Martin Biometric Card Scanning Service Contract
3. Lockheed Martin Named Biometrics Company of the Year by Frost and Sullivan
4. U.S. Navy Awards Lockheed Martin Six-year Contract Worth Up to $72 Million for Advanced Display Systems Support
5. Lockheed Martin Named Biometrics Company of the Year by Frost and Sullivan
6. Lockheed Martin Team Wins Role on Key Department of Defense Biometrics Contract Vehicle
7. Platinum Solutions, Inc. Teams with Lockheed Martin on Federal Bureau of Investigations Next Generation Identification Program
8. Lockheed Martin Advances Biometrics Portfolio Through Cooperation Agreement With Cognitec
9. Professor Sir Martin Evans wins Nobel Prize for Medicine
10. Bioterrorism and disaster preparedness explored in special issue of Medical Decision Making
11. Scientists closer to making implantable bone material, thanks to new research
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/12/2017)... 12, 2017 A new report by Allied Market Research, titled, ... biometric technology market is expected to generate revenue of $10.72 billion by 2022, with ... Continue Reading ... Allied Market Research Logo ...      (Logo: http://photos.prnewswire.com/prnh/20140911/647229) In the ...
(Date:1/6/2017)... Calif. , Jan. 5, 2017  Delta ID ... its iris scanning technology for automotive at CES® 2017. ... GNTX ) to demonstrate the use of iris ... identify and authenticate the driver in a car, and ... during the driving experience. Delta ID and ...
(Date:12/22/2016)... NEW YORK , December 22, 2016 ... global provider of secure solutions for the e-Government, Public Safety, HealthCare, ... a subsidiary of SuperCom, has been selected to implement and deploy ... county in Northern California , further expanding its ... ...
Breaking Biology News(10 mins):
(Date:1/19/2017)... ... January 18, 2017 , ... LabRoots , the ... around the world, was today awarded the "Best Science & Technology Social Networking ... merit and decided upon by a dedicated team of researchers and analysts. , ...
(Date:1/19/2017)... , Jan. 18, 2017  Northwest Biotherapeutics, Inc. ... DCVax® personalized immune therapies for operable and inoperable solid ... , Chief Technical Officer of NW Bio, will present ... 19, 2017, at the Hyatt Regency Hotel in ... will chair the session entitled "New Therapeutic Approaches – ...
(Date:1/18/2017)... January 18, 2017 According to a new market research ... Cytology, Infectious Disease), & End User (Molecular Diagnostic Laboratories, Academic and Research Institutions) ... reach USD 739.9 Million by 2021 from USD 557.1 Million in 2016, growing ... ... MarketsandMarkets Logo ...
(Date:1/18/2017)... ... January 18, 2017 , ... Executive ... 2017 in its continued commitment to the advancement of the clinical trials segment. ... issues related to clinical trial planning and management. , As executive talent ...
Breaking Biology Technology: