Navigation Links
Love ballad leaves women more open to a date
Date:6/18/2010

If you're having trouble getting a date, French researchers suggest that picking the right soundtrack could improve the odds. Women were more prepared to give their number to an 'average' young man after listening to romantic background music, according to research that appears today in the journal Psychology of Music, published by SAGE.

There's plenty of research indicating that the media affects our behaviour. Violent video games or music with aggressive lyrics increase the likelihood of aggressive behaviour, thoughts and feelings but do romantic songs have any effect? This question prompted researchers Nicolas Guguen and Cline Jacob from the Universit de Bretagne-Sud along with Lubomir Lamy from Universit de Paris-Sud to test the power of romantic lyrics on 18-20 year old single females. And it turns out that at least one romantic love song did make a difference.

Guguen and Jacob were part of a research team that had already shown how romantic music played in a flower shop led to male customers spending more money. This time the researchers used questionnaires to pinpoint agreed-upon neutral and romantic songs. They chose 'Je l'aime mourir', a well-known love song by French songwriter Francis Cabrel, and the neutral song 'L'heure du th', by Vincent Delerm. A group of young women separate from the main study rated 12 young male volunteers for attractiveness, and the researchers picked the one rated closest to 'average' to help with the experiment.

The researchers then set up a scenario where the 87 females each spent time in a waiting room with background music playing, before moving to a different room where the experimenter instructed her to discuss the difference between two food products with the young man. Once the experimenter returned, she asked them to wait for a few moments alone, and this gave the 'average' male a chance to use his standard chat up line: "My name is Antoine, as you know, I think you are very nice and I was wondering if you would give me your phone number. I'll phone you later and we can have a drink together somewhere next week.'

The love song in the waiting room almost doubled Antoine's chances of getting a woman's number 52% of participants responded to his advances under the influence of Francis Cabrel, whereas only 28% of those who had heard the 'neutral' song by Vincent Delerm offered their details.

"Our results confirm that the effect of exposure to media content is not limited to violence and could have the potential to influence a high spectrum of behaviour," says Guguen. "The results are interesting for scientists who work on the effect of background music on individuals' behaviour."

The results also add weight to a general learning model proposed by Buckley and Anderson in 2006 to explain the effect of media exposure. Their model states that media exposure in general, and not only aggressive or violent media, affects individuals' internal states, which explains why prosocial media fosters prosocial outcomes.

Why did the music have this effect? It may be that, as shown in earlier research, the music induced positive affect (in psychological terms, affect is the experience of feeling or emotion). Positive affect is associated with being more receptive to courtship requests. Alternatively, the romantic content of the song may have acted as a prime that then led to displays of behaviour associated with that prime. In either case, further research is needed before the researchers will commit to wider generalisations on the targeted use of love songs. But if you're a hopeful single, awareness of the background music certainly won't do any harm.


'/>"/>

Contact: Jayne Fairley
jayne.fairley@sagepub.co.uk
020-732-48719
SAGE Publications UK
Source:Eurekalert

Related biology news :

1. Can the morphology of fossil leaves tell us how early flowering plants grew?
2. Seeing the forest through the trees and seeing the trees through the leaves
3. Intensive land management leaves Europe without carbon sinks
4. Sun or shade: Pecan leaves photosynthetic light response evaluated
5. Bird flu leaves the nest -- adapting to a new host
6. Why are autumn leaves red in America and yellow in Europe?
7. The hepatitis healing power of blueberry leaves
8. A win-win: U-pick pumpkin farms recycle urban leaves
9. When leaves fall, more is occurring than a change of weather
10. From Canada to the Caribbean: Tree leaves control their own temperature, Penn study reveals
11. Aquaculture concept leaves judges goggle eyed
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/2/2016)... --  The Weather Company , an IBM Business (NYSE: ... in which consumers will be able to interact with IBM ... voice or text and receive relevant information about the product ... have long sought an advertising solution that can create a ... and valuable; and can scale across millions of interactions and ...
(Date:5/20/2016)... 2016  VoiceIt is excited to announce its ... By working together, VoiceIt and VoicePass will ... VoicePass take slightly different approaches to voice biometrics, ... and usability. ... partnership. "This marketing and technology partnership ...
(Date:5/3/2016)... VILNIUS, Lithuania , May 3, 2016 /PRNewswire/ ... today released the MegaMatcher Automated Biometric Identification ... deployment of large-scale multi-biometric projects. MegaMatcher ABIS can ... and accuracy using any combination of fingerprint, face ... of MegaMatcher SDK and MegaMatcher ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... ... June 23, 2016 , ... Charm Sciences, Inc. ... test has received AOAC Research Institute approval 061601. , “This is another AOAC-RI ... stated Bob Salter, Vice President of Regulatory and Industrial Affairs. “The Peel Plate ...
(Date:6/23/2016)... ON (PRWEB) , ... June 23, 2016 , ... STACS ... DNA Technical Leader at the Arkansas State Crime Laboratory, has joined STACS DNA as ... the STACS DNA team,” said Jocelyn Tremblay, President and COO of STACS DNA. “In ...
(Date:6/23/2016)... 2016 On Wednesday, June 22, 2016, ... 0.22%; the Dow Jones Industrial Average edged 0.27% lower to ... down 0.17%. Stock-Callers.com has initiated coverage on the following equities: ... (NASDAQ: NKTR ), Aralez Pharmaceuticals Inc. (NASDAQ: ... BIND ). Learn more about these stocks by accessing their ...
(Date:6/23/2016)... ReportsnReports.com adds 2016 global ... pharmaceuticals section with historic and forecast data along ... Complete report on the Cell Culture ... companies and supported with 261 tables and figures ... The Global Cell Culture Media Industry ...
Breaking Biology Technology: