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Love ballad leaves women more open to a date
Date:6/18/2010

If you're having trouble getting a date, French researchers suggest that picking the right soundtrack could improve the odds. Women were more prepared to give their number to an 'average' young man after listening to romantic background music, according to research that appears today in the journal Psychology of Music, published by SAGE.

There's plenty of research indicating that the media affects our behaviour. Violent video games or music with aggressive lyrics increase the likelihood of aggressive behaviour, thoughts and feelings but do romantic songs have any effect? This question prompted researchers Nicolas Guguen and Cline Jacob from the Universit de Bretagne-Sud along with Lubomir Lamy from Universit de Paris-Sud to test the power of romantic lyrics on 18-20 year old single females. And it turns out that at least one romantic love song did make a difference.

Guguen and Jacob were part of a research team that had already shown how romantic music played in a flower shop led to male customers spending more money. This time the researchers used questionnaires to pinpoint agreed-upon neutral and romantic songs. They chose 'Je l'aime mourir', a well-known love song by French songwriter Francis Cabrel, and the neutral song 'L'heure du th', by Vincent Delerm. A group of young women separate from the main study rated 12 young male volunteers for attractiveness, and the researchers picked the one rated closest to 'average' to help with the experiment.

The researchers then set up a scenario where the 87 females each spent time in a waiting room with background music playing, before moving to a different room where the experimenter instructed her to discuss the difference between two food products with the young man. Once the experimenter returned, she asked them to wait for a few moments alone, and this gave the 'average' male a chance to use his standard chat up line: "My name is Antoine, as you know, I think you are very nice
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Contact: Jayne Fairley
jayne.fairley@sagepub.co.uk
020-732-48719
SAGE Publications UK
Source:Eurekalert

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