"Price increases through taxation do help discourage consumption of 'sin' products, especially for younger and lower-income consumers," said Ries. "Such taxes would provide a source of government revenue that could be directed to other programs to promote healthier lifestyles."
Warning: This menu label may make you eat healthier
Ries notes that prevailing thought says putting nutrition-value information where consumers can see it will enable them to make better food choices. She says many locales in the United States have already implemented mandatory menu labelling. Even though some studies say menu labels do not have a significant impact on consumer behaviour, nutrition details might help some people make more informed eating choices.
"Providing information is less coercive than taxation and outright bans, so governments should provide information along with any other more restrictive measure," said Ries. "If a more coercive policy is being implemented, it's important for citizens to understand the rationale for it."
Coaxing our way to good health?
Ries notes that some programs designed to create more active citizens, such as the child fitness tax credit, do not seem to have the desired effect. Yet, she says that offering incentives for living healthier and exercising more may have a greater impact on getting people active. She points to similar programs used for weight loss and smoking cessation, which had a positive effect on behaviour change, at least in the short term. More work needs to be done to establish an enticement plan with longer-term effects, one that may incorporate points accumulated for healthy types of behaviour that could be redeemed for health- and fitness-related products and services. She says investing money into more dir
|Contact: Jamie Hanlon|
University of Alberta