Navigation Links
Learning to recycle: Does political ideology matter?
Date:5/14/2013

Some targeted messages based on political orientation are more effective at persuading consumers to recycle, according to a new study in the Journal of Consumer Research.

"Given the sharp differences in attitudes toward sustainability, surprisingly little attention has been paid to understanding how to appeal to differences in political orientation in order to influence recycling. Unique appeals targeted to liberals and conservatives may be more effective at getting them to adopt environmentally conscious behaviors," write authors Blair Kidwell (The Ohio State University), Adam Farmer, and David M. Hardesty (both University of Kentucky).

In one study, consumers were asked about their recycling intentions after reading various appeals. Consumers who call themselves liberals were more enthusiastic about recycling when the focus was on fairness and reducing harm to others to create a sense of feeling good. Meanwhile, consumers who call themselves conservatives were more likely to express an intention to recycle when appeals focused on group membership, duty, or obligation to authority.

In another interesting study, consumers were asked about their intentions to recycle, purchase CFL light bulbs, and conserve water after reading persuasive appeals. Consumers who call themselves conservatives showed greater commitment to sustainable behaviors when the appeals were accompanied by patriotic images, while appeals displaying a well-known charity (Habitat for Humanity) had a greater influence on consumers who call themselves liberals.

"While there has been progress in getting consumers to embrace recycling, much remains to be done to uncover new ways to increase sustainable behavior. Persuasive appeals consistent with underlying political ideology can influence both sustainable intentions and behavior," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Page: 1

Related biology news :

1. Linking insulin to learning
2. Is there a link between childhood obesity and ADHD, learning disabilities?
3. Learning from the linker
4. Eliminating useless information important to learning, making new memories
5. University of Maryland School of Medicine, NIH study pinpoints brain areas role in learning
6. Learning whos the top dog: Study reveals how the brain stores information about social rank
7. Learning a new sense
8. Sleep-deprived bees have difficulty relearning
9. Learning from each other -- growing together
10. Learning faster with neurodegenerative disease
11. New model gives hands-on help for learning the secrets of molecules
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/15/2016)... 15, 2016  A new partnership announced today ... underwriting decisions in a fraction of the time ... and high-value life insurance policies to consumers without ... With Force Diagnostics, rapid testing (A1C, Cotinine and ... (blood pressure, weight, pulse, BMI, and activity data) ...
(Date:4/13/2016)... , April 13, 2016  IMPOWER physicians supporting Medicaid ... setting a new clinical standard in telehealth thanks to ... leveraging the higi platform, IMPOWER patients can routinely track ... and body mass index, and, when they opt in, ... convenient visit to a local retail location at no ...
(Date:3/29/2016)... BOCA RATON, Florida , March 29, 2016 /PRNewswire/ ... ("LegacyXChange" or the "Company") LegacyXChange "LEGX" and SelectaDNA/CSI Protect ... Synthetic DNA in ink used in a variety of ... preventing theft. Buyers of originally created collectibles from athletes ... authenticity through forensic analysis of the DNA. ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... /PRNewswire/ - FACIT has announced the creation of ... company, Propellon Therapeutics Inc. ("Propellon" or "the Company"), ... portfolio of first-in-class WDR5 inhibitors for the treatment ... represent an exciting class of therapies, possessing the ... cancer patients. Substantial advances have been achieved with ...
(Date:6/23/2016)... MONICA, Calif. , June 23, 2016  The Prostate Cancer Foundation ... pioneer increasingly precise treatments and faster cures for prostate cancer. Members of the ... institutions across 15 countries. Read More About the Class ... ... ...
(Date:6/23/2016)... ... 23, 2016 , ... STACS DNA Inc., the sample tracking software company, today ... Laboratory, has joined STACS DNA as a Field Application Specialist. , “I am ... and COO of STACS DNA. “In further expanding our capacity as a scientific integrator, ...
(Date:6/23/2016)... -- Andrew D Zelenetz , ... Published recently in Oncology & ... Andrew D Zelenetz , discusses the fact ... placing an increasing burden on healthcare systems worldwide, ... the patents on many biologics expiring, interest in ...
Breaking Biology Technology: