Navigation Links
Learning to recycle: Does political ideology matter?
Date:5/14/2013

Some targeted messages based on political orientation are more effective at persuading consumers to recycle, according to a new study in the Journal of Consumer Research.

"Given the sharp differences in attitudes toward sustainability, surprisingly little attention has been paid to understanding how to appeal to differences in political orientation in order to influence recycling. Unique appeals targeted to liberals and conservatives may be more effective at getting them to adopt environmentally conscious behaviors," write authors Blair Kidwell (The Ohio State University), Adam Farmer, and David M. Hardesty (both University of Kentucky).

In one study, consumers were asked about their recycling intentions after reading various appeals. Consumers who call themselves liberals were more enthusiastic about recycling when the focus was on fairness and reducing harm to others to create a sense of feeling good. Meanwhile, consumers who call themselves conservatives were more likely to express an intention to recycle when appeals focused on group membership, duty, or obligation to authority.

In another interesting study, consumers were asked about their intentions to recycle, purchase CFL light bulbs, and conserve water after reading persuasive appeals. Consumers who call themselves conservatives showed greater commitment to sustainable behaviors when the appeals were accompanied by patriotic images, while appeals displaying a well-known charity (Habitat for Humanity) had a greater influence on consumers who call themselves liberals.

"While there has been progress in getting consumers to embrace recycling, much remains to be done to uncover new ways to increase sustainable behavior. Persuasive appeals consistent with underlying political ideology can influence both sustainable intentions and behavior," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Page: 1

Related biology news :

1. Linking insulin to learning
2. Is there a link between childhood obesity and ADHD, learning disabilities?
3. Learning from the linker
4. Eliminating useless information important to learning, making new memories
5. University of Maryland School of Medicine, NIH study pinpoints brain areas role in learning
6. Learning whos the top dog: Study reveals how the brain stores information about social rank
7. Learning a new sense
8. Sleep-deprived bees have difficulty relearning
9. Learning from each other -- growing together
10. Learning faster with neurodegenerative disease
11. New model gives hands-on help for learning the secrets of molecules
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/30/2017)... LOS ANGELES , March 30, 2017  On ... Hack the Genome hackathon at ... This exciting two-day competition will focus on developing health ... experience. Hack the Genome is ... has been tremendous. The world,s largest companies in the ...
(Date:3/30/2017)... -- Trends, opportunities and forecast in this market to ... AFIS, iris recognition, facial recognition, hand geometry, vein recognition, ... industry (government and law enforcement, commercial and retail, health ... and by region ( North America , ... , and the Rest of the World) ...
(Date:3/28/2017)... 2017 The report "Video Surveillance ... Servers, Storage Devices), Software (Video Analytics, VMS), and Service ... Forecast to 2022", published by MarketsandMarkets, the market was ... projected to reach USD 75.64 Billion by 2022, at ... base year considered for the study is 2016 and ...
Breaking Biology News(10 mins):
(Date:10/12/2017)... ... October 12, 2017 , ... ... genomics analysis platform specifically designed for life science researchers to analyze and ... researcher Rosalind Franklin, who made a major contribution to the discovery of ...
(Date:10/11/2017)... ... October 11, 2017 , ... ComplianceOnline’s Medical Device Summit is back for its ... 2018 in San Francisco, CA. The Summit brings together current and former FDA office ... directors and government officials from around the world to address key issues in device ...
(Date:10/11/2017)... ... October 11, 2017 , ... Disappearing forests and increased emissions are the main ... people each year. Especially those living in larger cities are affected by air pollution ... of the most pollution-affected countries globally - decided to take action. , “I knew ...
(Date:10/10/2017)... ... October 10, 2017 , ... ... targeted antibody-drug conjugate (ADC) therapeutics, today confirmed licensing rights that give it ... Nanoparticle), a technology developed in collaboration with Children’s Hospital Los Angeles (CHLA). ...
Breaking Biology Technology: