Navigation Links
Learning how to say 'no' to alcohol advertising and peer pressure works for inner-city adolescents
Date:2/29/2008

NEW YORK (Feb. 29, 2008) -- Teens who can recognize and resist the persuasive tactics used in alcohol ads are less likely to succumb to alcohol advertising and peer pressure to drink.

The results of a three-year study of inner-city middle school students by Weill Cornell Medical College researchers appears online in the journal Addictive Behaviors (April print edition). Previous research has shown the connection between advertising and adolescent alcohol, use as well as the influence of peers in promoting adolescent alcohol use.

"There are many pressures on teens to drink. One very powerful influence is advertising -- from television to billboards, it's everywhere. Our study found their ability to be critically aware of advertising as well as their ability to resist peer pressure are both key skills for avoiding alcohol," says Dr. Jennifer A. Epstein, lead author and assistant professor of public health in the Division of Prevention and Health Behavior at Weill Cornell Medical College.

Results were taken from surveys of over 2,000 predominantly African-American adolescents from 13 inner-city junior high schools in New York City over three years. The study found that seventh graders better able to be critically aware of advertising -- something the study terms "media resistance skills" -- were significantly less likely to drink alcohol as ninth graders.

These same seventh graders were more likely to have developed better skills for resisting peer pressure by the eighth grade, further reducing their likelihood of drinking. Armed with media resistance and peer refusal skills (saying "no"), these students were less likely to succumb to advertising and peer pressure to drink alcohol subsequently in the ninth grade.

Alcohol is the number one drug of choice in this country and among our nation's youth. A recent report by the Surgeon General found that despite laws against it, underage drinking is deeply embedded in American culture, viewed as a rite of passage and facilitated by adults.

"Our findings point to the need for prevention programs that teach adolescents media resistance skills and peer refusal skills to reduce the likelihood that they will succumb to the powerful dual influences of alcohol advertising and peer pressure," says Dr. Gilbert J. Botvin, the senior author; professor of psychology in public health and professor of psychology in psychiatry; and chief of the Public Health Department's Division of Prevention and Health Behavior.

Dr. Botvin, who developed the award-winning Life Skills Training (LST) substance-abuse prevention program for junior high and middle school students more than 25 years ago, continuously works with his colleagues to refine and disseminate the program through research and teaching. (Dr. Botvin has a financial interest in LST, and his consulting company provides training and technical assistance for the program.)


'/>"/>

Contact: Lezlie Greenberg
leg2003@med.cornell.edu
212-821-0560
New York- Presbyterian Hospital/Weill Cornell Medical Center/Weill Cornell Medical College
Source:Eurekalert

Related biology news :

1. Learning from cod collapse to save tuna
2. Novel mechanism for long-term learning identified by Carnegie Mellon researchers
3. Teamwork improves learning and career success
4. Moderate prenatal exposure to alcohol and stress in monkeys can cause touch sensitivity
5. Cognitive, genetic clues identified in imaging study of alcohol addiction
6. A research of the UGR shows the genetic predisposition to develop alcohol abuse
7. Research reveals secrets of alcohols effect on brain cells
8. Cigarette smoke, alcohol damage hearts worse as combo
9. Extended wakefulness, combined with alcohol, severely impairs driving performance
10. Alcohol and sleep restriction can affect young mens alertness and driving performance
11. Study reveals possible genetic risk for fetal alcohol disorders
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:11/29/2016)... Lithuania , Nov. 29, 2016 /PRNewswire/ ... biometric identification and object recognition technologies, today ... (SDK) for fingerprint recognition solutions that run ... a fingerprint template using less than 128KB ... in compact devices that have limited on-board ...
(Date:11/22/2016)... , Nov. 22, 2016   MedNet Solutions ... the entire spectrum of clinical research, is pleased to ... Medical LiveWire Healthcare and Life Sciences Awards as ... caps off an unprecedented year of recognition and growth ... for over 15 years. iMedNet ...
(Date:11/16/2016)... Calif. , Nov. 16, 2016 ... user experience and security for consumer electronics, and ... the financial and retail industry, today announced a ... and convenient way to authenticate users of mobile ... Sensory,s TrulySecure™ software which requires no ...
Breaking Biology News(10 mins):
(Date:12/9/2016)... ... December 09, 2016 , ... DuPont Industrial Biosciences ... the Breakthrough Solution of the Year Award from Platts Global Energy for ... The award was announced at the 18th Platts Global Energy Awards, held in ...
(Date:12/9/2016)... -- A platform of orthopedic device technologies developed by researchers ... to becoming viable options for repairing broken bones ... company from Philadelphia, PA. , ... absorbable bone fixation and regenerative repair technologies and ... company has leased space within the University City ...
(Date:12/9/2016)... 2016 According to a new market research ... Predesigned, Reagent Equipment), Application (Research, PCR, Gene, DNA, NGS, Diagnostic, RNAI), ... MarketsandMarkets, the global market is expected to reach USD 2.20 Billion ... of 10.6% during the forecast period. ... ...
(Date:12/8/2016)... ... , ... Lajollacooks4u, San Diego’s premier team building events and cooking events company, ... offerings and company expansion. , This is largely due to its team ... 30 people. Ever since, Lajollacooks4u has seen significant demand for its services from organizations ...
Breaking Biology Technology: